Before discussing about some of the most popular strategies for increasing mobile app engagement, let’s have a look at the below mentioned statistics.
[Tweet “26% of installed apps are abandoned after the first use. —Google”]
[Tweet “Overall app retention drops to around 11% within a week of install.”]
So, undoubtedly the biggest challenge for companies is the mobile app engagement. For creating an engaging app, it takes much more than interesting ideas. There are some tactics that surely help to improve the mobile app user engagement numbers. Let’s discuss!
1. Create an attractive app store listing
The first user interaction starts with your app in the app store itself. So think why people will download your app? What are the issues your app will resolve? How will they get benefited? Focus on benefits not on the features. Also add customer feedback in the app store listing for increasing credibility.
You should regularly check how others have featured their apps. It will give you some more innovative ideas for sure.
2. Provide instant customer support inside your app
Whenever a customer enters in a brick and mortar store, sales people are always available to greet him and help him out whenever he needs any assistance. Don’t you think you should offer the same experience inside your mobile app also?
You can offer live chat assistance within your mobile app through which customers can live chat with the support team whenever they need.
Several live chat software provide this kind of services and REVE Chat is one of them. REVE Chat has complete Developer API and mobile SDK that can be integrated for providing instant live chat support to the customers within your app itself.
3. Seamless on boarding experience
Provide a seamless on boarding experience to stop users from leaving your app. The more you make the app difficult to start with (more steps to register and login, too many form fields, confusing in app navigation etc.) the more users will abandon being frustrated.
Reduce steps for account creation, signups and make the process simpler
Don’t overload users with too much information at a time.
Provide an app tour to make users understand the overall functionality of your app.
4. Rewards and referrals
The fact is more than half of the users download an app to get the first time discounts or special deals. Rewards like special coupons, not only delight the new users but also increase user retention and brand image.
How you will incentivize the users will obviously depend on the nature of your app. For example, e-commerce apps will offer special discounts and deals whereas apps like Uber and Ola offer referral discounts.
5. Make your app social share friendly
Create an app that is actually inherently social, means it will easily promote itself when shared on different social media channels. People should be able to easily share or like the app content on channels like Facebook, Twitter or Google+.
Enabling users to share content always helps to get a lot of traction. It helps to gain the word of mouth popularity. Easy social sharing process makes the app more engaging and interesting for the users.
6. Understand the needs of your users
Understand your users first and their requirements. Update your app experience, personalized content, and features on a regular basis to keep users engaged. From monitoring analytics, user behavior and listening to their feedback, you can easily understand what they actually want and what functionalities or features of your app actually driving more usage. Make sure the new updates are compelling and valuable enough to keep users engaged.