Do you like the headline above? It says “A complete guide on how to write engaging content”. Sounds a bit serious, right?
But please don’t get that much serious while reading the title.
This is going to be a very funny article about how to write engaging content for websites, social media, and any other marketing channels.
However, most of the tips are only applicable to web content as I wrote it, especially for web content.
BTW, what’s the most interesting thing about this content?
Well, this is itself engaging web content. So, we won’t only talk about how to write engaging content for websites but will see how we already have done it here in this article. 🙂
Your responsibility: To simply read the article.
Your next article’s audience’s responsibility: To engage with it.
Cheers! Let’s start with a very basic understanding of engaging content.
What is Engaging Content?
When you write engaging content, your audiences enjoy reading it and engage with it spontaneously.
You can use some great techniques to make content interesting and engaging. This type of content resonates very well with the readers.
The more your audiences engage with your content, the more you will move ahead in achieving your goal behind the content.
In simple words, engaging content is what your audiences engage with.
How to Write Engaging Content?
You need to know 3 things if you want to write engaging content. 1) Know your audiences, 2) know their objective, and know your business’s objective.
When you know these 3 things, it’s time to use some techniques. These techniques must make your content engaging. Here we go.
1. Know Your Audience:
Before starting to write the article, know your audience. As you have got the topic, try to explore who will search for those topics on Google.
2. Know Your Audience’s Objective:
Learn why are they searching for the specific keyword on Google? If it does not resonate with their objectives, you can’t make them happy with your content.
3. Know Your Business’s Objective Behind the Piece of Content:
Find answers to these questions:
Why are you covering this topic?
Why does your business need to cover this topic?
What do you want to achieve with this piece of content?
4. Imagine Only One Person as Your Audience:
Why should you write for one person only? Or what does it mean when I encourage you to write for one person only?
See, in reality, people won’t read your content in groups. Mr. Alex will read it on a Sunday evening when he doesn’t have anything else to do.
He won’t read it along with many other friends in his bedroom. Rather, he will be alone there.
So, why shouldn’t you write for Alex only? Yes, don’t think of his friends. Focus on Alex only.
Take a look at the following tips:
While writing articles, keep in mind that you are not writing for the whole world. You are writing for a specific group of people who might be looking for the topic.
Remember, a group of people will be benefited from the article. But don’t imagine all of them in your article. Imagine only one person, an ideal person who is looking for the type of content you are covering.
5. Don’t Write for Them, Talk With Them:
Don’t get me wrong. You are writing for sure. But don’t write like an academic essay. Write in a way that sounds like you are talking with your audience, the one ideal person.
Imagine you and your audience (one person only) are taking coffee together in a coffee shop.
You are talking with that person. What are you talking about? You are talking (not writing) about the topic i.e. “canned responses”.
Make the content as conversational as possible.
6. Write Simple Sentences:
Always, imagine real-life scenarios while writing. When you talk with your colleague in an informal setting, do you make long, complex sentences? No, right?
That’s what you need to do in web content too. Write smaller sentences that keep your audience reading.
7. Keep Enough Breathing Space:
In real-life conversations, why don’t you talk so many sentences together?
Because you want your audience to listen to you and consume your statements.
Because you want them to listen smoothly. So you don’t overwhelm them with 10 sentences together.
Because you don’t only want to give them the information, rather you want to engage them in your conversation.
Think of the same aspects for web content writing too.
This will improve the readability of your content.
8. Maintain a Flow:
Make a symphony with your title, headings, intro, body, and conclusion. A proper flow can help engage the audience. Otherwise, your audience won’t feel good to continue with the piece of content.
9. Grab the Attention of Your Audience With a Catchy Title:
The title is the first thing that your audience will see. Just like the main gate of your house. It can welcome and attract people to enter your house.
At the same time, an unwelcoming gate may discourage them to get into your house.
10. Compel Your Audiences to Read Further With the Right Intro:
You know what “compelling content” is. You also know this phrase (compelling content) is very common in the content writing arena.
Yes, you need to compel your audience to listen to you (to read your content). Generate so much attention that they can’t skip the article.
Can we try to improve the following intro together?
Just a suggested example. Read the screenshot below. See how it sounds. Then, see how we wrote it below the screenshot.
Anisur Rahman Fagun is a Strategic Marketer having expertise in SEO, Content Marketing, Social Media Marketing, Online Branding, Email Marketing, Online Advertising, SaaS, Public Relations, etc.
He is a communication enthusiast and practitioner. Currently, he is working as a Marketing Manager at REVE Chat.
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