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Difference between Customer Engagement and Customer Experience

Difference between Customer Engagement and Customer Experience

Love your customers! According to Forrester, it is the “Age of the Customer” and only companies that focus on “winning, serving, and retaining customers will survive.” Consequently, the target should be on customer success and happiness to ensure business productivity. However, what is the best step to safeguard customer success? Should marketers implement customer engagement […]

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