Today, customer experience has gone to the next level of change due to the abundance of technologies and social media interactions. Gone are the days when customer experience is not considered a major concern of telecom companies but telecom companies are focusing on delivering uninterrupted telecom customer service to their users. This is the changing […]
What is better approach than capturing a new customer? This may seem a tricky question. The correct answer to this question is retention of existing customer! It is always emphasized that, grab a new customer. But, it is important to understand that building new customers is “expensive” than retaining existing customers. What exactly is customer […]
The growing influence of social media cannot be overlooked by businesses of today. Different social media platforms eventually generate leads for your business and transform interested prospects into loyal customers. No wonder that social media lead generation is an art and to understand this art, one has to be an artist and learn this unusual […]
Now days the growth of messaging app has been faster than everyone’s expectations. The main reason behind this is potential for messaging as a platform is virtually unlimited. In the enterprise messaging space, business messaging apps like Slack offer more than basic workforce communication. Especially for business better communication messaging apps work like a fuel […]
Taking feedback from customers is very effective way to ensure that branding and marketing are directed towards right direction. It is important to keep in mind that brand is the main asset of company. Brand drives loyalty with customers which lead to generation of revenue. Customer feedback is one of the primary drivers of long-term […]
Popularity of Facebook has increased day by day leading to more than 2.20 billion active users as on May 2018. (Source – zephoria) This statistical data and other online Facebook case studies shows that most of the revenue of Facebook comes from advertisements. In March 2016, Facebook had reached three million active advertisers. Advertising on […]
Successful companies grow their business by building relationship with their customers because they know the importance of their connection with them. They exactly know customer loyalty is not just given away though; it must be earned. Building customer loyalty and trust matters a lot because selling more to current customers is easier and cheaper than […]
Technology is an extension of human cognitive, social, physical and perceptive capacities. It is making our lives easier and businesses more productive. Now days “consumerization” of business is the technological trend. Maintaining customer relationship and providing customer experience is the one area where a business can truly differentiate itself from other competitors in the market. […]
Live chat – The way for generating qualified leads, capturing potential sales opportunities and creating a positive brand image for one’s business. There are number of companies using live chat for sales and to build trust among their customers. It became an effective customer service tool and also a powerful marketing instruments. The […]
As technology improves, the manner in which companies interact with consumers changes in new and unexpected ways. Today, it is the case with companies there are several lines of communications that exist for customers based on what their need to contact the company is. It is important to note the channels described in this graphic […]
