In today’s digital age, social media has become a powerful tool for businesses to connect with customers and drive sales. With over a billion users, Instagram has emerged as one of the most popular platforms for e-commerce.
In 2023, there are a number of exciting tools and features on Instagram that can help businesses boost their sales and reach a wider audience. From shoppable posts and product tags to Instagram Checkout and influencer collaborations, there are endless possibilities for businesses to leverage the power of Instagram to drive growth and increase revenue.
Whether you’re a small boutique or a large retailer, incorporating these e-commerce tools into your Instagram strategy can give you a competitive edge in the ever-evolving world of online commerce. So get ready to take your business to new heights in 2023 with the latest Instagram e-commerce tools!
Like2Buy – Create Shoppable Links
An e-commerce business can create shoppable links on Instagram. One platform is Like2Buy. This tool allows users to create functional product tag templates to promote products from their feeds. These templates include images, prices, tags, and user comments. They can add hashtags, custom fonts, and other assets to make their content look more professional.
Similarly, product tags are a practical option for fashion and retail companies to improve conversions on Instagram. These companies can use product tags to highlight key features of the product in the bio section of their profile or posts and stories. This process makes it easier for users to find relevant products with ease.
Shoppable Instagram story stickers are another way users can access product pages from their stories. These stickers enable users to shop directly from the content on social media and add a click-to-retail element to their content. This feature helps them earn more clicks and conversions on e-commerce platforms.
Whether you’re using Like2Buy or any other e-commerce tools, it’s essential to consider your brand’s goals and objectives when creating content for social media channels like Instagram. By planning your posts effectively, you can generate higher engagement rates and increase your business’s visibility online.
Pros
- Creates a safe buying experience for customers
- Integrates with the existing Curalate platform to provide analytics and more
Cons
- Can be glitchy
Ritetag – Find the Best Hashtags for Your Content
Ritetag is a free social media tool designed to help users find the best hashtags for their content on networks such as Instagram, Facebook, and Twitter.
With the help of Ritetag, users can quickly analyze hashtags and determine if they’re being used appropriately or overused. This trait gives them valuable insight into which hashtags are most effective for promoting online content.
Instagram hashtag contests can help boost engagement rates, gain more followers, and create communities around a brand. With tools such as Wishpond, users can easily create an organized page to showcase their content and create engaging hashtags for followers to engage with.
By using social media tools such as Ritetag and Wishpond, users can optimize their content marketing efforts and increase the impact of their campaigns online.
Pros
- Seamless Integration
- Excellent Hashtag Suggestions
- Amazing Price
- Intuitive
Cons
- Unrealistic Query Amount
- No Longevity
Analyze Competitors on Instagram With NapoleonCat
NapoleonCat provides e-commerce businesses with an online presence and analytics tools to track competitors on Instagram. You can access the relevant social media tools free of cost. These tools help you analyze your audience’s behavior, content, and hashtags
Analyzing competitors on social media can help you identify what content works best and receives the highest engagement rates. Using the analytics and reporting features of NapoleonCat, you can track your business’s social media performance in real-time
With NapoleonCat, you can automatically protect your different Instagram account categories from spam and hate comments. This feature helps curb bad reviews and avoid any negative publicity
Another option for e-commerce businesses is Iconosquare. It provides analytics, reporting, post-scheduling, and more for social media accounts
Pros
- Automated social media moderation allows you to keep your profiles spam-free without logging in to your accounts.
- Comprehensive analytics give you the lowdown on your profiles on what to improve on and what tactics your competitors are using.
- Scheduled reports make social media management for clients a breeze.
Cons
- The publishing feature of NapoleonCat lacks depth, i.e. no way to automatically set the best times to schedule your content, no Canva integration to create images from within the tool, etc.
Analyze competition on Instagram
- Conduct a competitive analysis to benchmark your account against other marketers.
- Utilize Hootsuite to collaborate with a team, monitor competitors, follow relevant hashtags, and create a branded hashtag.
- Track competitors with NapoleonCat for free for 14 days to get insights into their social media strategy and marketing tactics.
- Post content related to e-commerce, such as Instagram Shops, AI optimization, and sustainable fashion, on your account to attract customers.
- Stay up-to-date with Performance Max updates for transparency and track the metrics that are important to you. These features will help you stay on your game and optimize your social media strategy.
Shoppable Instagram Stories Stickers
Instagram Stories offers e-commerce-friendly features such as product tags and product stories. These features allow users to highlight products on their Stories in more detail and increase the likelihood of generating leads and sales processes. Product tags can promote specific products on a particular platform, such as fashion or e-commerce, and help customers understand the product.
Marketers can use insights tools to analyze customer data and tune their marketing strategy accordingly. This process will help them understand customer behavior better, which will help them create content that resonates with potential customers.
Live events can be showcased on Instagram Stories for e-commerce customers to build hype around the product and experience. This feature will help them generate more leads and ultimately increase conversions.
Instagram Stories are an excellent way for e-commerce companies to show off their offerings and engage followers through a fun, visually appealing medium.
Canva – Great Graphics Don’t Require Experience
Canva, a popular e-commerce editing tool, can create beautiful graphics within minutes. It has templates for social media posts, blog posts, ads, and more, with the option to customize content to make it unique. With its free version, users can create graphics using shapes and text, while its paid version offers more features like e-commerce templates, advanced photo editing tools, and other specialty services.
Facetune is a retouching app that helps users whiten teeth and eyes and cover flaws without Photoshop. VSCO is another app for creating stunning visuals for Instagram campaigns. With powerful editing capabilities and pre-set options, users can add dramatic effects to their images without spending time on them.
Canva allows users to create images that stand out using text, multi-image layouts, and predesigned graphics. Its free version makes it easy for beginners to start creating graphics using templates or drawing tools, but if users want to take things further, they should upgrade to Canvas pro version. With transparent backgrounds and animation/GIF creation features available in Canva Pro, graphic designs have never been this easy and fun.
Pros
- It’s extremely good value
- Easy to use
- Great support
- Involves a brand kit option
- Easy to collaborate on designs
- Has Magic Resize tool
- Canva’s mobile app is extremely functional
- Produce one-off printed items.
Cons
- The formats you can output your visuals to are quite limited
- if you don’t have Internet access, you won’t be able to work on any of your designs.
- There’s no obvious way to back up your projects.
- There’s no phone support.
- The range of apps and integrations provided is fairly limited.
Photoslurp – Quickly Collects all UGC Content
Photoslurp is a social media automation platform that allows businesses to easily collect, curate, and analyze user-generated content (UGC) on social media platforms such as Instagram, Facebook, and Twitter.
UGC creators are on the rise, with the hashtag #ugccreator receiving over 52K posts on Instagram. Businesses can use photoslurp to capture customers’ attention and engage with them more meaningfully.
The platform offers many features to help businesses collect, curate, and analyze UGC effectively. It provides tools for app marketing, e-commerce, analytics, and outreach.
Additionally, businesses can use different hashtags for campaigns and surveys for increased reach and engagement.
Pros
- easy-to-use
- Easy to navigate,
- easy to update product catalog,
- easy to search through/filter content
Cons
- The advanced features are a bit complex to navigate and figure out
Repost: For Instagram
Use the Repost app to easily apply user-generated content (UGC) and give original Instagrammers credit
Set a budget, schedule, and delivery type for your ad when using the Repost app
Keep track of all your reposts with Repost for Instagram – a free Android app
Boost existing posts or upload new content to your Instagram account to repost using the Repost app
Get creative with hashtags and emojis to make your posts stand out
Keep an eye on Instagram’s news feed for inspiration and ideas for content to repost
If you’re looking to increase your followers, ask followers to follow back with relevant hashtags and comments
Also, be sure not to over-promote posts on Instagram, as this could lead to followers ignoring posts from you
Finally, if you want to increase your followers on Instagram, consider posting compelling content relevant to the audience.
Wishpond – Rock Instagram Contests
With Wishpond, users can create Instagram contests for engagement, followers, and word-of-mouth marketing. It offers various features to manage and track contest campaigns on a single platform.
Hashtag contests involve users submitting content with a designated hashtag for the contest. These features make it easy for users to participate and vote on the best content.
The platform features a feed for users to view all content submitted for the contest, allowing them to browse and comment easily.
Brands can use Wishpond’s analytics tools to track engagement metrics, analytics, and other crucial statistics.
Users can also earn Wishpond’s loyalty points across social media platforms. These points can be redeemed for prizes such as free products or cashback offers.
Finally, users are provided practical tips and suggestions to make their campaigns run smoothly.
Pros
- Create landing pages.
- Create pop-ups with smart behaviors.
- Sending marketing campaigns.
- Smart flows.
Cons
- Constant bugs
- Creating discount coupons for each person.
- More personalization inside the marketing campaigns.
Auto-Moderation – Shield Your Instagram From Spam & Hate
Auto-moderation is a powerful tool that can be used to protect your Instagram account from spam and hate speech. This feature automatically hides or deletes comments that may be considered spam or hateful.
With this feature, you can have posts auto-moderated on a schedule or manually review comments before they’re visible on your feed.
Auto-moderation can be beneficial for both Instagram and Instagram ads. It helps prevent users from seeing content that violates your policies or terms, and it also minimizes the chances of users being exposed to advertisements that aren’t relevant to them.
Enable this feature in your account settings and schedule when you want it to take effect. Once enabled, the feature will automatically review comments before they’re visible on the feed, preventing users from seeing content that violates your policies or terms.
Lastly, if you’re looking for a free way to shield your account from spam and hate speech, try NapoleonCat free for 14 days. It provides an easy way to protect your account from spammers and those with negative intentions without requiring technical knowledge or resources.
Conclusion
With e-commerce sales on social media increasing daily, Instagram is a platform that online retailers shouldn’t ignore. If your business has a strong Instagram presence, you can expect to see an increase in followers, engagement, and online sales. The tools mentioned above will help you create content for Instagram that will appeal to your followers, find relevant hashtags for your posts, run Instagram contests and boost engagement, and much more.
