‘Thank You’ page: a page that is displayed after the successful completion of a call to action, be it a sale or subscription or downloading content or signing up for a demo. Most of the companies, generally overlook the importance of this page. After all, your objective is fulfilled and it’s time to search for new customers and the next sale, right? You are absolutely wrong.
On the thank you page, by putting some boring messages like, “Thanks for shopping with us! Keep visiting for……” you are signaling your customers to leave your website and forget about the brand. Instead of that, you should grab the opportunity of the scenario you have built and engage with them in a better way.
An ideal ‘Thank You’ page
Here I have mentioned some smart ways to use your thank you page for building good relationship with customers, increase sales conversions and spread endorsements.
1. Seek customer feedback
To get a complete picture about what, how and why the customers interact with the website, customer feedback is the best option. Getting instant feedback from your customers is the secret weapon to spot and solve problems and new business opportunities.
You can add a feedback form or comment section on the thank you page design that allows customers to submit comments easily.
To get started, here are a few sample questions:
a) What made you subscribe to our newsletter?
b) What do you think about our new product or service?
c) What else we can offer?
d) Would you like to change anything about our product?
2. Add social buttons to let customers share their recent purchase
People sometimes want to let friends know about their recent purchase if it’s too exciting. Here you can help him/her out. Allow them to share their happiness across all the major social media sites. So in the thank you page design, place social media buttons to make the process easier. This will allow the friends of your customer to know more about your products and services.
3. Provide referral codes
As a part of the thank you message, you can provide a referral code which the customer can share with his friends and relatives. For every person who will make any purchase using that referral code, the customer can earn additional discounts for the next purchase. It’s a great way to increase repeat purchase from the existing clients but also you will get new buyers.
4. Add links of your popular content
Turn the thank you page into an enriched resource page by adding links to your best content. It will change customer’s perception towards your brand. They will be engaged with your website for longer time, which may drive more sales. As a bonus, linking to the best content of your website will not only increase the Google ranking of those web pages, but also if liked by the customers they may share in their respective social media profiles.
Examples of such content, you may include:
a) Infographics
b) Videos
c) Case studies
d) Testimonials
e) Popular posts
f) Blogs
g) Tutorials
5. Add testimonials
Displaying testimonials in multiple places on your website can help to increase your conversion rates. Most people know how great testimonials can be for increasing conversions on home and landing pages.
So why not add them as a part of your thank you message for those brand new subscribers that haven’t made a purchase yet?
6. Run promotional campaigns
Many companies run product promotions or ads on their logout pages, but forget about the thank you pages. Since it’s the place where your actual customers land up, so thank you page is the best place for different product promotions like:
a) Special offer for customers.
b) New updates or product launch
c) Advertisements
7. Ask customers to follow you on social media
It may seem unnecessary as probably you already have placed social media links in the sidebar or footer. But like other things, these social media buttons also may get overlooked by the website visitors.
So, simply ask your customers on the thank you page if they would like to follow you on social media. Make them aware that it’s another process to subscribe and making things more convenient for them. For example, if you have an account on Pinterest, make sure that you have at least one image on every page of your site so that customers get something to pin.
8. Display recent purchase
On the thank you page, you can display a list of items very similar to what the customer has just purchased or other people have purchased and you never know, he or she may feel like buying more.
Now it’s the time to stop assuming that thank you pages are useless and generic. Instead of that start using it for greater opportunities that can increase online sales conversions and better customer experience.
