REVE Chat Version 4.0

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Upgrade your website to an IM platform & beyond

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chatbot in apps

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    Your customers seek quick responses and efficient issue resolutions. The more time it takes for them to address a problem, the greater the likelihood they may abandon your app in favor of a competitor. Incorporating chatbots in mobile apps is a proven method to accelerate the resolution process and enhance overall user satisfaction. 

    These automated tools address common queries, guide users through app navigation, direct them to the support team, and even provide insightful advice by analyzing their queries.

    Let’s delve into the concept of chatbots in mobile applications, the benefits they provide to businesses, the integration process into your app, and, of course, consider the top 10 examples to help you choose the most suitable one for your company.

    Before we continue, let’s take a moment to address a few basic questions—


    What are Chatbots in Mobile Apps?

    Meet your digital companions in the realm of mobile applications – the savvy chatbots! These conversational AI wizards bring a personalized touch to your company’s mobile app interface, making interactions with customers a breeze. Imagine having a virtual assistant right at your fingertips, capable of decoding both text and voice commands from users.

    These mobile app chatbots are the multitasking superheroes of the tech world, seamlessly tackling various tasks such as:

    • Go-to FAQ Guru: The chatbot serves as a reliable source for frequently asked questions, providing quick and accurate information.
    • Automated Customer Service: It streamlines and automates customer service processes, enhancing efficiency and responsiveness.
    • Product Suggestions: The chatbot recommends must-have products based on user preferences and behavior.
    • Personalized Notifications: It delivers tailored notifications to users, keeping them informed and engaged.
    • Lead Generation Initiatives: The chatbot takes the lead in generating potential leads, contributing to business growth.
    • Insurance Claim Assistance: The chatbot assists users in filing insurance claims, simplifying a typically complex process.
    • Digital Sidekick: As described, the chatbot transforms routine interactions into dynamic and engaging experiences.

    Chatbot for your mobile app


    How Can Chatbot Apps Transform Your Business?

    In the dynamic realm of business innovation, imagine having a tireless, ever-ready superhero at your service – presenting chatbot applications, the game-changers that are revolutionizing the way you do business! These digital marvels go beyond mere automation; they’re the futuristic pulse of customer engagement and operational efficiency.

    Picture this: a customer interacting with your brand seamlessly, receiving instant support, personalized recommendations, and engaging in dynamic conversations – all thanks to the strategic integration of the chatbot mobile app. It’s not just about automating tasks; it’s about creating a captivating, 24/7 interactive experience that keeps your customers hooked and your business thriving.

    Wondering how? Let’s look at the pointers.

    • Enhanced User Experience

    According to a survey, a whopping 62% of users express their joy in conversing with our robotic pals – the chatbots. These chatbot mobile apps not only lend a friendly ear but also dive deep into user data and preferences. The result? Tailored recommendations, curated content, and spot-on services that transform your app interactions into a personalized feast for each unique user. Ever felt a connection with an app that seems to understand you? That’s the magic of chatbots enhancing user experiences. 

    • Instant Problem Resolution

    Welcome to the “right now” era! Chatbots totally get it! Forget about confusing menus and long wait times. These virtual superheroes jump in super fast to solve your questions. It’s like having a tech-savvy buddy in your mobile app, always there to help out right away.

    A dazzling 69% of users, as per a recent survey, prefer the chatbots for their lightning-quick responses. Why the love? Well, it’s all about those instant answers that weave through the digital cosmos at the speed of light. 

    Chatbot mobile apps can tap into huge databases and fix issues automatically. What’s the big deal? It means quick solutions to your daily problems, no human help needed. It’s not just about being fast; it’s about freeing up the support team to handle the tougher stuff. And the best part – users get speedy help 24/7. The outcome? A bunch of happy customers and unwavering loyalty, happening all day, every day!

    • Uniform User Assistance

    Consistency is key. Chatbots ensure your brand speaks with one voice, offering uniform assistance that resonates with your unique style.

    Imagine having a helpful friend who’s always there for you – that’s what chatbots do! They provide support around the clock, 24/7, breaking free from the constraints of human availability and time zones. That’s why a whopping 64% of people who use chatbots find the fact that they’re available all the time super helpful.

    But wait, there’s more! These chatbots in mobile apps also offer self-service options. That means users can find answers to their questions all on their own, taking some weight off the shoulders of your support teams. It’s like having a friend who’s not only always there but also helps you help yourself!

    • Cost-Effectiveness

    Now, let’s talk business. Implementing a chatbot in the mobile app doesn’t just make your app smarter; it makes your operations leaner. By automating routine tasks, you’re freeing up resources for other complex tasks. It’s a win-win for efficiency and the budget.

    Think of chatbots as your tech-savvy cost-saving buddies. Instead of managing a big team, which can be quite pricey, mobile app chatbots offer a wallet-friendly solution for handling loads of user questions and interactions. No need to hire extra resources just to cover a few hours during busy times or keep customers in a long queue waiting for an answer.

    Once these chatbots are up and running, they’re like low-maintenance superheroes, needing only a sprinkle of attention. This makes them not just cost-effective right now but also a smart choice for the long haul. So, with chatbots, you get the best of both worlds – efficient user support without breaking the bank! 

    • Increased Sales Conversions

    Turn browsers into buyers with chatbots’ personalized touch. They analyze user behaviors and guide them through the sales journey. It’s like having a virtual sales assistant that knows exactly what your customers need.

    The bot is your personal guide to finding the perfect products. How? By throwing out personalized suggestions that match exactly what you’re looking for. And guess what? This isn’t just talk; it actually boosts the chances of you making a purchase.

    But hold on, the chatbot isn’t done yet. It’s like a shopping buddy that helps you from start to finish. Got questions about a product? Ask the chatbot. Ready to checkout? It’s got your back there too. The result? A smooth and hassle-free shopping journey that doesn’t just make you happy but also gives a high-five to those sales numbers

    • Facilitates Direct Payments

    Smooth transactions are the heart of any app. Chatbots take it a step further by simplifying direct payments within the app. Trust me; it’s like having a virtual cashier right at your fingertips.

    Yes, your clients can change their minds about buying something. But, you know what makes them think twice? Instant payment options! And guess who’s great at offering that? Yep, our friendly chatbot.

    Once you’ve picked your perfect product and decided, “Hey, I want this,” there’s the payment part. Here’s where the magic happens – the chatbot steps in. With some cool tech tricks, it gives you the option to pay right then and there. No need to hop around different platforms; the chatbot’s got everything in one place, making buying as easy as a couple of clicks. 

    • Empowers Promotional Campaigns or Notifications

    Let’s talk marketing magic. Chatbots don’t just assist; they promote. Timely and personalized promotions based on user preferences? It’s a marketing dream that can be true.

    Picture this: Chatbots aren’t just data collectors; they’re your friendly messengers too! So, while they’re gathering info about what users want (like their favorite products), they can also send personalized campaigns to those users from the mobile app.

    How? Through the Broadcasts tool – your company’s secret weapon. It lets you shoot out notifications and messages to your customers, all jazzed up with details about special events and cool advertisements.

    And here’s the fun part: as users take certain paths in the chatbot, you can set up triggers along the way. So, imagine a user strolling through a product that’s part of a campaign – bam! They get the scoop on it right then and there. It’s like your chatbot turning into a personalized news reporter, keeping your customers in the loop with a touch of flair! 

    Key Features in a Top-Notch Chatbot Software


    Unlocking Potential: Features That Make a Chatbot App Great

    Curious about what makes a chatbot app truly awesome? Let’s explore together! Here are a few important features that turn a regular chatbot app into something extraordinary. From ease of use to personalized experiences, we’ll check out what makes a good chatbot app stand out.

    • Usability – Integrate the Chatbot Seamlessly with Your Website

    Imagine a chatbot that fits perfectly into your website, making the user experience smooth and consistent. It’s more than just putting them together; it’s about crafting a seamless experience.

    Let’s step into the shoes of a website visitor for a second. Imagine seeing a chat box that’s a bit too much or confusing. Would you feel like dropping a line? Likely not. That’s why a friendly and straightforward design is super important. It can make the difference between someone clicking on the chat window or not.

    Now, here’s the tricky part for the chat widget – it has to fit right in with your website smoothly but still stand out. Sounds tough, right? Surprisingly, it’s not impossible!

    Note: With REVE Chat, you get loads of cool ways to make things your own. Tweak the colors, upload in a live agent photo, or adjust the chat window size – it’s like giving your chat a personal touch. The best part? It’s all perfectly sized so it won’t bug you while you’re busy browsing. Cool, right?

    • Integration – Link It to the Appropriate Systems

    Great chatbots are like digital detectives; they’re pros at tracking down information. By teaming up with systems like CRM, it’s like they have a treasure trove of knowledge at their fingertips. This integration ensures they’re armed with the insights necessary to offer precise and thorough assistance. They transform into your trustworthy go-to for precise and extensive assistance.

    If you’re after top-notch efficiency and awesome user experiences, here’s a tip: check out how well your chatbot app buddies connect with other systems. Take a peek at their built-in connections and see if they play nice with other apps.

    When they’re in sync and smoothly link up with your CRM or ticketing system, these chatbots become information wizards. They dig into the details, offering personalized help based on what they find. It’s like having a chatbot that’s not just smart but also super helpful in making your customer experience shine!

    • Scalability – Ensure It Can Manage Increased Workloads

    A chatbot app isn’t just about the present; it’s future-ready. It gracefully scales up, effortlessly managing more interactions with seamless ease. Imagine having a chatbot that evolves seamlessly alongside the growing popularity of your app. It’s like having a digital companion that’s always a step ahead!

    Imagine this: scalability is like your app’s superhero power – it’s all about handling more work as your awesome business grows. As your requirements grow, having additional features becomes a crucial advantage. Before you commit to an app, ensure it’s like a superhero that adapts effortlessly to meet the rising demands.

    • Customizability – Personalise the Chatbot to Make it Uniquely Yours

    You should be able to customize the chatbot in your mobile app to align with the company’s identity. Infuse your brand’s essence into interactions by tailoring responses and appearances. This way, the chatbot becomes a virtual companion that seamlessly reflects and adapts to your company’s distinct style.

    To amp up your chatbot’s customer service game, explore its customization features. Just like there are plenty of businesses, each with its unique vibe, your approach should be tailor-made.

    Go for a chatbot provider that lets you easily tweak the settings to match your style. Why? Because personalized interactions are the secret sauce that makes chatbots super engaging and meaningful to users. So, go ahead, make it yours!

    Note: See if you can give the chat widget a new look, tweak how many conversations your chatbot can juggle, and send trigger messages to your clients right when it matters. 



    Incorporating Intelligence: How to Integrate Chatbots into Mobile Application

    Ever thought about adding a chatbot to your mobile app? Well, you’re in for a treat! There are two main routes: either get a custom-made chatbot just for your app or choose from a variety of tools that make adding an AI-powered chatbot super easy. Here in this section, I’ll break down the steps that you need to follow, to make your app even cooler.

    1. Define Your Objectives

    Embarking on the chatbot journey begins with clear objectives. What do you want it to achieve? Whether it’s customer support, lead generation, or information dissemination, defining goals lays the foundation for a successful integration.

    Start by mapping out how users will chat with your mobile app’s chatbot and clearly outline what you want this feature to achieve. We’ve highlighted some key chatbot functions earlier. It’s your call whether the chatbot handles one specific type of request, offers various interactions, or turns into an all-in-one solution for any customer query. Your app, your rules! 

    Important Tips:

    • Define Clear Objectives: Clearly outline the purpose of integrating a chatbot into your mobile app.
    • Understand User Interactions: Identify the types of interactions users are likely to have with the chatbot.
    • Prioritize Key Functions: List the primary functions you want the chatbot to perform. Prioritize these functions based on their importance to your users and business objectives.
    • Consider Versatility: Decide whether you want the chatbot to specialize in a specific type of request or offer a range of interactions.

    2. Integrate the Right Chatbot Tool

      Not all chatbots are created equal. Choosing the right tool is like selecting a wand for a wizard. Consider features like natural language processing and machine learning. Certain tools go the extra mile by providing tailored templates, ensuring an integration experience that’s not just seamless but truly enchanting.

      Your tech squad can blend the chosen chatbot tool into your mobile app’s code. It allows the app to shoot user questions to the chatbot’s brain, get answers, and showcase them in the app. If you’re feeling extra fancy (and have the time and budget), you can craft a chatbot from the ground up for a more tailored experience.

      Important tips to choose the right chatbot for your mobile app:

      • Understand Your Audience: Identify your app’s target audience and understand their preferences and behaviors. Consider the language they use, common queries, and the overall user experience they expect.
      • Evaluate Natural Language Processing (NLP) Capabilities: Look for chatbots with robust natural language processing capabilities. Effective NLP ensures that the chatbot can understand and respond to user queries in a conversational manner.
      • Check Integration Options: Ensure that the chatbot can seamlessly integrate with your mobile app.
      • Assess Customization Options: Consider the level of customization the chatbot offers. The ability to tailor responses, appearance, and interactions to align with your app’s branding and style enhances the overall user experience.
      • Review User-Friendly Interface: Prioritize a user-friendly interface. The chatbot should enhance, not hinder, the user experience.

      3. Craft the User Interface

      The canvas for your chatbot masterpiece is the user interface. Designing it to be intuitive and user-friendly ensures a positive and engaging experience. It’s not just about functionality; it’s about creating an artistic and effortless user journey.

      Now, your tech team dives into crafting a user-friendly chat space in your mobile app. The UI/UX designer steps in to create a chat-style interface that’s both simple and stylish, making sure it vibes with your app’s overall look and feel. It’s all about bringing that chatbot charm to life!

      Pro Tips:

      • Simple and Intuitive Design: Keep the chatbot interface simple and intuitive. Users should easily understand how to interact with the chatbot without confusion.
      • Chat-Like Appearance: Emulate a chat-like appearance to make the interaction feel familiar to users.
      • Consistent Branding: Ensure that the chatbot interface aligns with the overall branding of your mobile app. Consistent colors, fonts, and styling help maintain a cohesive and professional look.
      • User-Friendly Navigation: Design an interface that facilitates easy navigation. Users should effortlessly switch between the chatbot and other app features.
      • Clear Call-to-Action (CTA): Include clear and visible call-to-action buttons for users to interact with the chatbot. Make it easy for users to start, pause, or end conversations with the chatbot.
      • Responsive Design: Ensure that the chatbot interface is responsive to different screen sizes and orientations. Include clear and visible call-to-action buttons for users to interact with the chatbot.

      4. Test and Fine-Tune 

      Launching your chatbot is just the beginning. Rigorous testing and continuous fine-tuning based on user interactions are the secret sauce. User feedback becomes your map, guiding you through the ever-evolving landscape of user preferences.

      Make sure to put your integrated chatbot through some solid testing to catch and fix any quirks, like slow replies or off-target answers. Over time, you can fine-tune the chatbot’s responses using feedback and usage data, making it sharper and more accurate.

      Integrating a chatbot into a mobile app is no small feat, especially without a skilled development team. It involves diving into the app’s source code and juggling various APIs and SDKs. A pro team ensures a smooth integration that fits your app’s needs and gives users a top-notch experience.

      Pro Tips:

      • Thorough Testing: Before deploying the chatbot, conduct comprehensive testing to identify and rectify any issues.
      • Optimize Responses: Continuously optimize the chatbot’s responses based on user feedback and usage patterns.
      • User Feedback Mechanism: Implement a user feedback mechanism within the chatbot interface. Encourage users to provide feedback on their interactions, allowing you to address concerns and improve the chatbot’s functionality.
      • Performance Monitoring: Monitor the performance of the chatbot in real-time. Keep track of response times, user satisfaction, and any potential bottlenecks. Use analytics to gain insights and make data-driven improvements.
      • Usability Testing: Conduct usability testing with a diverse group of users to ensure that the chatbot is intuitive and user-friendly.

      Quote 3


      Game-Changers: Top 8 Chatbot Apps to Transform Your Business Operations

      Chatbot mobile apps are incredibly versatile. Apart from business use, you can also picture them as AI companions for a chat or as handy assistants keeping tabs on your well-being. But in this read, we’re zooming in on the best 8 business-centric chatbot apps that can revolutionize the way you do business. So keep reading!

      1. REVE Chat

        REVE Chat can be your digital communications expert and offers one of the best chatbot options for your mobile app. It lets companies communicate with customers through live chat, voice, video chat, and chatbots. The platform has unique features that allow support teams to see who’s on their website or mobile app and reach out to them for quick help.

        One cool thing about REVE Chat is its chatbot, which uses artificial intelligence (AI) to automate customer support. If your support team isn’t available 24/7, REVE Chatbot can step in and assist customers when they can’t reach a human agent. Customers can chat with the chatbot, and it can give them quick and accurate answers to their questions.

        Core Features:

        • Versatile Omni-Channel Presence: Seamlessly extends its reach across multiple channels like mobile apps, web, and other social media platforms like Facebook, Instagram, Viber and WhatsApp. 
        • Rich Multimedia Messaging: It can send images, audio, videos, URLs, etc. to the customers enhancing the depth of communication.
        • Engaging Carousel: Captivates user interest with visually appealing carousels featuring images and exclusive deals.
        • Flexible API Connector: Integrates effortlessly with external APIs, providing dynamic responses tailored to specific requirements.
        • Conditions: Customizes dialogue routes based on diverse conditions or triggers, optimizing user engagement.
        • O-Auth: Enhances security through internal OTP generation using OAuth for authentication.
        • File Handling: Enables your customers to share files in diverse formats, accommodating individual preferences seamlessly.
        • Email Capabilities: REVE Chatbot can send automated emails too. 
        • Appointment Bookings:  By syncing with Google Calendar, allowing users to select convenient service slots.
        • FAQs: Create a comprehensive list of common customer queries, configuring REVE Chatbot to swiftly respond with lightning-fast solutions.
        • Fall Back Option: REVE Chatbot seamlessly transfers a chat conversation to a real agent when faced with confusion, ensuring a smooth handover.
        • Sentiment Analysis: You can configure the bot to understand emotions and handle inappropriate language, seamlessly shifting to a human agent for a smoother customer experience.
        • Bot Analytics: Gain insights into performance, identify areas for enhancement, and extract metrics like total chat sessions and handovers for refining and elevating capabilities.

        Experience the magic of REVE Chat with a 14-day free trial! Try out all the amazing features and see how it can elevate your experience. Don’t miss out—SIGN UP today!

        2. Zendesk

          Zendesk goes beyond traditional customer support; it serves as a master of engagement. By integrating various communication channels and leveraging AI for automation, this chatbot application adapts to your specific requirements.

          Core Features:

          • Omnichannel Support: A hub for managing customer interactions across diverse channels.
          • AI-Powered Automation: Elevating efficiency through the magic of artificial intelligence.
          • Customizable: Tailoring chatbot responses and workflows for a great experience.
          • Data Analytics: Insights into customer interactions for continuous improvement.
          • Predictive Analytics: Anticipates customer needs based on past behaviors for proactive support.

          3. Wati

          Meet Wati, the chatbot mobile app designed for a smooth user experience and swift onboarding of human agents with its simple interface. It helps to customize your chatbot’s schedule and availability hours to fit your brand perfectly. 

          Core Features:

          • User-Friendly Interface: Enjoy a simple and intuitive interface for a seamless user experience.
          • Quick Onboarding for Agents: Swiftly onboard human agents to get them up and running efficiently.
          • Flexible Scheduling: You have the freedom to set schedules and availability hours on the chatbot platform according to your needs.
          • Customizable Bots: Build and personalize your own chatbot to align with your brand’s unique requirements.

          4. Drift

            Drift stands out as a good chatbot option for your mobile app. You can unleash the power to craft automated email campaigns tailored to triggers like customer onboarding or churn prevention.

            But that’s not all! From recording and sharing personalized videos, effortlessly scheduling meetings with potential leads, and having a comprehensive view of all contact details and conversation history, with Drift you can get it all.

             Core Features:

            • Conversational Chatbots: Drift’s advanced chatbot capabilities for instant website interactions. 
            • Automate Email Campaigns: Effortlessly create and deploy campaigns triggered by events or behaviors. 
            • Personalize Video Messages: Drift lets you record and share personalized videos within chats. 
            • Meeting Scheduling: Automate meeting coordination directly through the Drift platform. 
            • Comprehensive Customer Insights: Gain a centralized view of contact details and conversation history. 
            • Organize Chats with Tags: Add custom tags to chat conversations, making it easier to organize and categorize interactions.

            5. Chatfuel

              Chatfuel transforms interactions, making them seamless, personalized, and incredibly effective. Whether you’re navigating customer support or crafting dynamic marketing campaigns, it is your gateway to intelligent and intuitive conversations.

              Chatfuel is your go-to tool for crafting AI chatbots on Facebook Messenger and Instagram. With its user-friendly interface, building your Facebook chatbot app becomes a breeze. It seamlessly integrates with handy tools; Google Sheets for data visualization, Calendly for scheduling appointments, and Zapier for cloud integration.

              Core Features:

              • User-Friendly Visual Interface: Employ an intuitive drag-and-drop interface for crafting chatbot workflows effortlessly.
              • Efficient Bot Management: Create, modify, and oversee Facebook Messenger chatbots with ease through its streamlined management capabilities.
              • Broadcasting and Automation: Schedule and dispatch broadcast messages strategically to maintain user engagement and deliver timely information.
              • Advanced Keyword Recognition: Implement sophisticated rules based on keywords to refine the chatbot’s comprehension and responsiveness to diverse user inputs.
              • Seamless Third-Party Integrations: It connects with a multitude of third-party services, enriching the chatbot’s functionality and adaptability.

              6. Intercom

              Imagine having a helpful friend inside your favorite apps, that’s what Intercom’s chatbot does! Whether you’re curious about app features, need some tech support, or want personalized tips, Intercom’s chatbot is there to chat with you in a friendly way. It understands your questions and gives you quick and helpful responses, making your app experience personalized and enjoyable.

              Core Features

              • Instant Communication: It allows for quick and real-time conversations between customers and businesses, ensuring prompt and effective communication.
              • Virtual Assistant Capabilities: Functioning as a virtual assistant, the chatbot is adept at understanding user queries and delivering relevant information, assistance, or guidance seamlessly within the app.
              • Automation Support: The chatbot facilitates automated messaging, empowering businesses to set up predefined responses or initiate conversations based on user behavior
              • User-Centric Design: Designed with user convenience in mind, Intercom’s chatbot presents a user-friendly interface that enhances the overall engagement experience within the app. 

              7. Tidio

              Tidio is a good option that seamlessly integrates with various channels like website chat, email, and even social media platforms like Facebook Messenger, It is like having a friend who speaks the language of communication fluently.

              Core Features:

              • Multichannel Support: Communicates on multiple fronts for a holistic user experience.
              • Automation: A time-saving companion, automating repetitive tasks and responses.
              • Visitor Tracking: A digital Sherlock, providing insights into user behavior and preferences.
              • Customizable Responses: Tailor interactions to match your brand’s unique tone and style.
              • Live Typing Preview: Engages users by showing a preview of the agent’s response as they type.

              8. ManyChat

                It’s also a good option helping small businesses run chat marketing campaigns on social media and through text messages. With this chatbot mobile app, you can make things super easy. Imagine automating chats on Instagram and Facebook Messenger, sending SMS and emails – all from one handy app. Plus, you can use it to book appointments, get more leads, and make friends with your clients. 

                Core Features

                • Intuitive Visual Bot Builder: ManyChat simplifies chatbot creation through an easy-to-use, drag-and-drop visual builder, eliminating the need for coding.
                • Versatile Multi-Channel Support: Businesses can engage their audience seamlessly across various messaging platforms, including Facebook Messenger, Instagram, and SMS.
                • Broadcasting and Sequences: It facilitates scheduled broadcast messages and automated sequences, to deliver messages and follow-ups based on user interactions.
                • Efficient Automation and AI: The platform empowers businesses to automate responses, harnessing the power of artificial intelligence for intelligent chatbot interactions.

                Quote 1


                Wrapping Up!

                In conclusion, integrating chatbots into apps is like adding a friendly companion to your digital journey. With their ability to provide instant assistance, answer queries, and make interactions seamless, chatbots transform user experiences. As we embrace this tech-savvy sidekick, the future of apps seems promising, where convenience meets conversation with just a tap. Cheers to a chatbot-powered world – making apps smarter, smoother, and simply more enjoyable!

                Start using REVE Chat now!

                Start a 14-day free trial, no credit card required

                Suvashree Bhattacharya
                AUTHOR’S BIO

                Suvashree Bhattacharya is a researcher, blogger, and author in the domain of customer experience, omnichannel communication, and conversational AI. Serving as a content marketing strategist at REVE Chat, she develops contextual and interesting content for customers from different industries and segments like customer service, customer satisfaction, engagement, messaging platforms, etc. Passionate about writing and designing, she pours her heart out in writeups that are detailed, interesting, engaging, and more importantly cater to the requirements of the targeted audience. Her interests include reading, painting, and traveling.

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