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Chatbots are more popular in Europe than anywhere else in the world. And France leads the pack on the continent when it comes to adopting AI-driven tools for meeting a diversity of business needs. In fact, in a study, 50% of respondents see chatbots in a positive light which is quite impressive by any yardstick.
The case of France shows how a developed country is often more adaptive to new-age technology and maybe this is one of the reasons behind the all-around success of chatbots here. The industry here is using chatbots not only to boost customer support but also to automate tasks across marketing and sales as well.
So, if you run a business anywhere in France, chances are you too might already be using a chatbot to automate tasks and streamline operations. Thanks to the advancements in technology like artificial intelligence (AI) and machine learning (ML), bots are now central to doing business efficiently and meeting the lofty standards of customer service.
However, not all chatbots are created equal and it’s therefore important to understand them well, test their features thoroughly, and weigh on their utilities for your business before deploying them.
In this blog, we will focus on chatbots in France, analyze why the country is ahead of others in adopting this new technology and what are the popular bot platforms available here.
Why are Chatbot Usages Growing in France?
The French government has been encouraging and pushing the industry for a long time to develop and implement AI technologies in its various processes for gaining a competitive edge in the market. In addition, customer support is a major focal point for businesses there as most companies always strive to enhance the experiences of users and deliver them value. All this could be a reason why chatbot usage is growing in this wonderful country.
There are a variety of reasons behind the ever-growing rate of chatbot deployment across industries in France.
Customer service becoming a priority – The number of online and mobile channels has grown significantly in the last few years, giving customers more avenues for reaching businesses and getting help. Naturally, the increased demand for customer service from new-age users has fuelled the usage of chatbots in France.
Personalized interactions gaining more traction – Most customers these days expect quick responses and personalized interactions and chatbots can make that happen easily. That’s why organizations are investing in smart bots to successfully meet the demands of their audience.
Rapid advances in NLP making human-like interactions a possibility– Thanks to the constant advancements in key technologies like AI and natural language processing, chatbots are now more intelligent. They can now do human-like conversations with customers and ensure logical and relevant responses in a quick manner.
Cost savings with support tasks are achievable now – Chatbots not only provide fast answers to queries but can also handle multiple customers simultaneously. This gives businesses the flexibility to automate tasks with less workforce and deploy key human resources elsewhere, therefore saving on support.
Key Chatbot Use Statistics for France
The use of chatbots is growing by the day across the world and France is no exception. In fact, it’s among the countries where bots are extensively used across industries. Here, the main driving force for chatbots has been governmental support and the need for delivering value to customers.
Some of the key chatbot use statistics in France include –
As per a study, 11% of people in France have used chatbots to communicate with a brand.
A study by Business Insider showed how half the respondents in France viewed chatbots in a positive light which is way more than what they did in the US and Japan.
Instant responses are the main reason why 69% of consumers prefer to use chatbots and this is something true for all countries where bots are used.
About two-thirds of consumers or 70% in France, the UK, and Australia have reported using a chatbot to engage with a brand, and this number is the highest anywhere in the world.
Tips to Choose the Best Chatbot Service Providers in France
Choosing the best chatbot service provider or platform is never easy when you don’t know what to look for and what considerations to make. There are obviously some key features and elements you need to look at before relying on a service provider or platform in France.
Here are some of the tips that you can use in the search for a chatbot service provider –
Integration capabilities – The best chatbot platform is one that offers the option and flexibility to integrate with various channels and platforms. Make sure the service provider you intend to choose allows smooth integration with your existing systems and platforms such as websites, apps, and CRM.
Natural language processing (NLP) capabilities – Customers now expect chatbots to respond to their queries as humans do, be prompt, and understand every facet of their question. A chatbot can mimic human conversations as and only when it uses advanced Natural Language Processing (NLP) technologies together with features of AI and ML.
Analytics and Reporting – Smart and intelligent chatbots can provide insight into customers, track interactions, and fetch key data from across various stages of the journey. The same data can be used to enhance the user experience. For that reason, make sure the chatbot provider offers all the advanced analytics and reporting features your business needs.
Human handover – Rule-based chatbots have some limitations as they can’t always be 100% with responses. They might fail to handle queries if the complexity is there which can make customers frustrated. To avoid that, it’s recommended to use a chatbot that comes with a human handover feature.
Sentiment analysis – Powerful AI chatbots today are capable to understand emotions from a message or chat. Be it a text, audio, or video message, they can decode it easily and based on that can offer relevant responses. So, make sure your chatbot too comes with this unique feature.
Ease of use- Your customers won’t like a complex bot as it might put them off. A good chatbot platform is one that is not only user-friendly but is also easy to set up and maintain.
Top Chatbot Service Providers or Platforms in France
In France, you can easily find a long list of chatbot providers but the key is always to choose the right one from the list. While analyzing the providers, you should make sure they offer customization plans so that your chatbot is scalable and capable of handling high-volume interactions over time.
Here are some of the popular chatbot providers and platforms –
REVE Chat
REVE Chat is a popular AI-powered omnichannel customer engagement platform that comes with a whole arrange of features, functions, and tools for diverse business needs. Using this platform, a business can find top-class tools such as a chatbot, live chat software, video chat software, co-browsing, a ticketing system, and more.
Your business can use the REVE platform to not only develop a powerful and feature-rich chatbot but can also get tons of customization options as well. The platform is developed to help businesses leverage world-class engagement and automation tools for smooth functions across marketing, sales, and support.
Some of the tools and features of the REVE Chat platform include –
REVE Chatbot
REVE Chatbot is an AI-powered tool with immense capabilities for automated conversational support for businesses. The bot can be designed easily with the help of a drag-and-drop menu and then used for answering FAQs, guiding customers through support issues, automating tasks across sales and marketing, and many more.
Live Chat
Live Chat Software from REVE is great for customer interactions and for offering real-time support in a quick manner. Some of the key features of the live chat include auto triggers, queuing, department management, and visitor analytics.
Co-browsing
Collaborative browsing is the need of modern times for ensuring a better customer experience. It helps your agents co-browse online with customers, see the same page as customers, share browsers and offer real-time help.
Ticketing System
Using the ticketing system by REVE can help you offer a centralized platform for managing and tracking customer inquiries. You can also route customers’ incoming requests to the right team and ensure a flow of communication between them and the support team.
TARS
Tars is an advanced, high-speed, powerful chatbot platform in France that helps businesses easily meet their specific automation needs. It hosts a big chatbot template library with over 950 templates for different use cases and industries. Using the Tars platform, businesses can optimize their marketing funnels, automate support conversations and transform the customer service experience.
The use of Tars chatbot proves very beneficial in achieving higher conversion rates as it allows saving of the clicks from Google Ads. A Tars chatbot is intelligent and can also help qualify leads before sending them to the CRM. Some of the other key features of the platform include customer conversation workflow, unique chatbot URLs, API integrations, and data analytics.
ManyChat
It’s one of the biggest and most popular chatbot software platforms for Facebook Messenger. It’s really a cool platform to build a chatbot in just a few minutes and add value to various business operations. Its interface is among the best in the business and is available in two types, the basic builder and the flow builder. The latter is suitable when somebody wants a more visual approach for editing their chatbot.
Developing a chatbot using the visual drag-and-drop flow builder of ManyChat is simple and it can also let you connect actions and messages with each other. The platform also makes it very easy to add custom tags and fields to specific users. In addition, it also offers broadcasts, sequences, and also the flexibility to subscribe or unsubscribe from sequences. Using this platform, you can also create a chatbot on your website, WhatsApp, SMS, and Email.
Chatfuel
Chatfuel is a powerful chatbot builder with a main focus on automation and versatility. Using this platform, one can build a bot that can do virtually everything, from answering queries to collecting emails. One of the main high points of this builder is that it allows the creation of bots using content blocks. What’s more, its interface is simple and clean, and easily the most minimal as it can get. And yes, it’s free of those needless tabs and categories that make things look complex.
As a popular chatbot-building platform, Chatfuel offers everything you might need, be it different automation choices, keyword detection features, personalization, etc. The platform is just ideal for making powerful and feature-rich bots for meeting various needs of the business. Chatbots created by using this platform can easily serve a variety of purposes, from customer support to lead generation and much more. There is only one glitch – it has limited free features which is quite obvious as any freemium platform would adopt the same policy.
Build a Powerful Chatbot for Your Business in France with the REVE Platform
Building a chatbot should be easy and hassle-free. And the end product should be something that can help your business meet its needs perfectly whether it’s offering great support or fine-tuning marketing automation.
With the REVE platform, you can drag and drop your way to smart, feature-rich, and AI-powered chatbots. You can expect the bot to offer endless integration opportunities together with enabling omnichannel communication for your business.
More so, you can also tie the bot together with our live chat software and offer the best hybrid support to your audience. Some of the other key features of the platform include video chat, a ticketing system, and a co-browsing feature.
If you run a business and want to redefine customer service and automate various key tasks across marketing and sales, this platform could be the ideal one for developing a powerful AI chatbot and meeting all your business goals easily.
Grow Your Business in France with Quality Chatbot from REVE
France is a competitive place for doing business. You however can excel there with the right tools at your disposal. You can also maintain the growth of your business if you’re using the latest technology around.
With REVE, you can trust a world-class bot-building platform and also get other engagement tools to support the growth of your business.
So, start free trial of our tools and see how they can fit into your business needs as perfectly as you’d imagine.
