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12 Effective Techniques on How to Talk to Customers

How to talk to customers

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    The way you talk to customers will always have a huge impact on your brand. 

    In fact, nailing those regular interactions well can ensure all-around success for your business.  

    After all, 45% of customers are willing to pay more for better customer service. 

    However, not many companies invest in learning or following the art of communication even if it could ensure great experiences for customers. 

    Your business should avoid that kind of mistake and find the right strategy to engage customers with consistently delightful communication.  

    The right approach is always to let the focus of conversations be centered on conveying information to customers and adding value to the engagement. 

    And unless you know how to talk well to customers, nothing substantial can be gained on the front of customer service.  

    Tips to talk to customers

    Effective Techniques on How to Talk to Customers 

    Great communication is always an art. And if you want to be the artist at it, you need to learn what customers expect. The golden rule is always to say what customers like to hear, or say in the way they prefer. To achieve this goal, you need some planning and a trained team so that the flow of customer interactions is driven in the right direction, always. 

    Your business stands to gain a lot when it is aware of the techniques of conversations and when it knows the different ways to talk to customers. 

    1. Talk Less, Listen More 
    2. Maintain the Context 
    3. Personalize the Conversations  
    4. Keep the Tone Positive 
    5. Show the Intent to Help
    6. Adopt the Flow of the Channel 
    7. Let Customers Be the Focus 
    8. Follow the Conversational Etiquettes 
    9. Have a Follow-Up
    10. Be Polite in Saying “No”  
    11. Seek Feedback 
    12. Respect Time 

    Let’s look at each of the ways in detail. 

    1. Talk Less, Listen More 

    Customers are the king. And they like being treated that way during conversations as well. 

    When you’re engaging with customers, the strategy should always be of “talking less and listening more.”

    By talking less, you are deliberately putting customers on a high pedestal and giving them the space to convey their problems.  

    And by listening more, you can easily understand and identify the customer problem accurately from the beginning of the conversation itself.

    This approach will not only lead to positive customer service communication but can also help in a quick resolution of the error.

    Talk less, listen more

    How to talk less, listen more?

    • Do not interrupt or interject customers by saying ‘I see’ or ‘I understand’. 
    • Prepare canned responses to deal with the customer’s frequently asked questions and speed up the conversations.  
    • Make a note of the feedback given by the customer while listening to him.   

    2. Maintain the Context 

    Customers often approach a business with some questions or doubts and want a quick resolution of the same.  

    So, your only goal should be to deliver relevant responses and stick to the context as sought by customers. 

    Similarly, you need to make sure the conversation with your customer is heading in the right context. 

    Like, if the customer has approached with some sales-related query or information, the conversation has to revolve around the context. 

    Deviating from the matter is not good customer service etiquette and may not add any value to the conversation at all.

    Tips to maintain context with customer conversations

    • Always remember the purpose of the customer service conversation and try to stick within the arc. 
    • Give emphasis on a delightful conversation together with fulfilling the requirements of your customer. 
    • Never try to hurry the talk else it can take away the attention customers crave during interactions.  

    3. Personalize the Conversations  

    79% of buyers only consider brands that understand and care about them. 

    Personalization adds a bit more zing to the otherwise boring customer conversations. 

    In fact, connecting with customers at a personal level always paves the way for personalized experiences and ensues delight communication as well. 

    When the conversations are more towards of one-on-one type, it creates a sense of connection to customers who, in return, stays on for longer compared to times when the talk is generic.   

    Using the first name to address the customer, getting a bit deeper to learn the problems, understanding the requirements, are some of the easy ways to personalize the conversations. 

    Personalize the customer conversations

    Tips to personalize the customer conversations 

    • Deliver a hyper-personalized experience on your website by letting customers easily connect to your business using tools like live chat software, video chat, co-browsing, etc.    
    • Use website analytics, track social media comments, and conduct regular customer surveys to adopt a data-driven approach to personalization. 
    • Use custom <link shortener> to create branded links like and then personalize these links for each case.  

    4. Keep the Tone Positive 

    Customers always remember positive experiences. They may come back for more when the earlier interaction was great. 

    After all, conversations that are positive in tone and intent always dazzle the audience — and when they are laced with positive words, it often ensures great experiences for customers. 

    To maintain positivity during communications, each member of the support team has to maintain a unique voice without sounding robotic. 

    It also means valuing whatever your customer speaks, listening to it, and replying courteously irrespective of the communication channels used. 

    Never forget the golden words – “The customer is always right”. Without being negative or using blaming words, you have to deal with every one of them with an open heart. 

    Keep a positive tone


    Examples of positive tone during conversations 

    • Never use words like “can’t”, “won’t”, “don’t” etc, as customers like hearing affirmations
    • Always be polite and use simple language. Use “Please” and “Thank you”.
    • Always be kind to the customers and express gratitude for choosing you over other brands and repaying faith in you.  

    5. Show the Intent to Help

    Showing the intent is important when you’re talking to customers. Without it, any communication would feel drab and soulless. 

    And when it comes to showing intent, being proactive is often the most vital ingredient as it helps deliver conversational customer engagement in a hassle-free manner. 

    If you’re ready to help and reach out to customers, it will reflect in the conversations. 

    By proactively reaching out to customers means, you are ready to go out of the way to help.

    For example, if a customer comes up with a request which is not possible to fulfill, rather than denying the request straight away, your response could be, “Let’s us see if we can do something.”  

    Show the intent to help

    How to show the intent?

    • You can use the co-browsing feature to customize the advice as per the specific customer’s problems.   
    • Video chats can help deliver contextual solutions which in turn will help significantly reduces the number of touchpoints. 
    • Have a feedback form on your website to gather honest reviews about your products or services and then implement the changes.   

    6. Adopt the Flow of the Channel 

    Giving customers the option of different channels of communication is important. 

    Even more important is to match the conversation according to the channel they are comfortable with. 

    You always need to ensure the flow of conversations is in tune with the channel of choice.  

    For e.g., you can engage in some banter on social media as these platforms are meant for quirky conversations. However, live chat is not the medium to be light-hearted about customer conversations. 

    Similarly, compared to social channels, email conversation can be excellent for highly technical conversations as it provides a direct point of reference for complex details. 

    Adopt the flow of the channel

    Best practices in adopting to the channel 

    • Deliver omnichannel communication to reach out to your customers across their preferred channels.  
    • Manage all conversations under one platform to get a complete overview/ historical view of your customer activities.  
    • Give focus to gain individual customer insights with the view to engage in real-time.  

    7. Let Customers Be the Focus 

    If you want a consistently delightful engagement with customers, make conversations about them and not about yourself.

    During the communication, information extraction has to be the key which is only possible when you allow customers the space to put forth their problems.

    These conversations shouldn’t be about your product and services only but how customers use them to resolve the problems they encounter.

    And if you’re able to tie interactions to your customer engagement strategies, it will definitely have a great positive impact on the bottom line. 

    Tips to let customers be the focus  

    • Do not interrupt your customer while speaking. Listen to him carefully and allow him to finish.
    • If needed offer real-time assistance through live chat or video chat.
    • Allow your customer to speak about their experiences (both good and bad).
    • Give complete attention and show interest in customer feedback.  

    8. Follow the Conversational Etiquettes 

    77% of happy customers spread positivity about a company that has offered consistent and satisfying help.  

    Such help can’t be offered unless your team is trained on the standards of conversations. 

    You should always invest in the team and let it have a complete understanding of how to talk to customers so that great experiences can easily be delivered. 

    Some of the conversational etiquettes to follow 

    • Talk to convey information, not to impress 
    • Keep the conversation focussed on customers
    • Be courteous and professional 
    • Show genuine concerns to customer issues 
    • Apologize if you have to 

    9. Have a Follow-Up

    A job half done is a job not done at all.”

    So, it’s always important to complete the conversation that you begin with your customers. 

    Neither should you leave a chat mid-way nor let a conversation finish without any proper resolution. 

    Similarly, don’t let the conversations end there itself particularly when you feel the customer did not feel good about something. Go one step further and do a follow-up in cases where it feels necessary.

    Even when the interactions have not gone down well according to the plan, you can still pursue the customer and offer help. 

    This is where having a follow-up action is important to let the customer know what else they can expect next. 

    Steps to the follow-up action  

    • Sending reminders via text or email
    • A gentle reminder phone call

    10. Be Polite in Saying “No”  

    68% of customers believe a polite customer service representative is always the key to great customer service. 

    Since saying “no” to customers is a part of the service process, you need to make sure the team is trained in the art of politeness.  

    You also needn’t hesitate in declining a customer request but the focus should always be on doing it with a touch of empathy and without sounding rude. 

    Declining a request is always a vital aspect of customer service so you have to learn how to do it without being offensive or without harming the interest of the business.

    Say NO to customers

    When to say “no”  to customers?

    • When customers use foul language and try to dominate the flow of conversations without caring for the response.
    • When customers threaten or verbally abuse with a view to getting their say in the conversation.

    11. Seek Feedback 

    Customers like sharing their opinion; and above that, they like when they are valued.

    So, you need to start talking more about customer experience with you and get the conversation going. 

    Similarly, customer feedback helps to enhance customer conversations. You can opt into services like SurveyMonkey and gather feedback from customers.

    Google has its own survey mechanism through which it prompts users to give brief feedback of product (like Play Books, G Suite, etc) satisfaction. 

    For efficiency, they keep the feedback form short and snappy, making it easier for the customer to respond and for their team to analyze. 

    Best practices in seeking feedback from customers

    • You can ask your social media followers for recommendations on product suggestions.  
    • You can follow Industry thought leaders on social media. 
    • The testimonials shared by customers can be used as video evidence of satisfied customers talking about their experiences working with you.  

    12. Respect Time

    Timing is everything when it comes to customer communication. 

    If you’re not timing the response well, customers may feel frustrated and ditch your business forever. 

    So, make responding to your customers a priority. 

    When a customer reports some specific issue, he/she expects a quick resolution. 

    Replying instantly and fixing the issues on time make the customer feel valued.

    You need to adopt a customer-centric approach and train the support team in a way to instantly see the customer emails that give immediate attention.   

    Ace Your Customer Support Game with Meaningful Conversations  

    Customers not only like quick responses from the support team but also expect a touch of politeness and professionalism as well. With meaningful conversations in a timely manner and by following the communication etiquettes, you can significantly improve your customer relationship manifold. 

    And if you’re able to talk to customers in the way they like, it can open the gateway to opportunities for long-lasting business relationships. So, you need to set the stage for productive, relevant, and spontaneous customer conversations and win new customers with ease.        

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    Snigdha Patel

    Snigdha Patel is a customer experience researcher, author, and blogger. As part of REVE Chat, she focuses on helping organizations maximize customer experience using omnichannel messaging and conversational AI.

    She creates contextual, insightful, and conversational content for business audiences across a broad range of industries and categories like Customer Service, Customer Experience (CX), Chatbots, and more.

    Serving as the lead content strategist, Snigdha helps the customer service teams to leverage the right technology along with AI to deliver exceptional and memorable customer experiences.

    Being a customer service adherent, her goal is to show that organizations can use customer experience as a competitive advantage and win customer loyalty.

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