Which website owner doesn’t like traffic on his website? And I believe you would be no different. I mean who doesn’t want to see a Google Analytics graph like below for his website.
Now, that you’ve generated traffic to your business website, ask yourself few questions:
- Does all visitors bring you business?
- How many of them gets converted to give you business?
I guess the answer to the second question would be very less. That means conversion ration of your website visitors is very less and people are moving out of your website without subscribing/buying your product. And it’s nothing new, and you don’t have to worry, we can work it out. How? Let’s take the example of bounce rate of a website.
What is bounce rate?
The percentage of visitors to your website who leaves your website after viewing landing page within few seconds and without performing any further action.
How to reduce it?
You apply various methods to decrease bounce rate of your website e.g. optimizing lading pages, placing internal links etc. But this is a topic for some other day. Also, you can check out our article on why people are leaving your website.
Like, we can reduce the bounce rate of your website, we can also increase conversions on your website. How? We have summed up 5 awesome growth hacking tips which can help you turn your website visitors into customers:
1.Benefits instead of Features
Let me be honest, no one buys a product for its features. People buy it for their own benefits. A feature is a statement about your product/service. Whereas a benefit will answer the question “What’s in it for me?”. Also try to keep it brief, listed order so that it is easier to read. Let’s take the example of WordPress:
2. Product Video Tutorials
E-commerce is taking over the world yet brick-and-mortar refuses to fade away. You know why? Due to lack of touch and feel of the product which we can get in a store. The recommendations or the sales pitch which we do not listen online is one of the things we miss. Let’s be honest we cannot pop out from the screen and handover the product to customer, however there’s an alternate.
Product images are essential- make them high-resolution, large, allow your customer to zoom. Also product videos are doing a great job in increasing your conversion rate.
Likeliness of buying your product increases by 64% – 85% after watching product video- Kissmetrics
What to show in video:
- Show your product from every side and corner; don’t forget to showcase its best features.
- During the video, be present, face the customer, talk him through your product. People believe more on human faces than voices.
3. Increase PageSpeed
Pagespeed or load time of your website has a huge impact on your website conversions. Even a delay of a second or two can decrease the website conversion rate to half. Use light images and more text to make your page light in the browser to load. Monitor it often using PageSpeed Insights tool launched by Google.
40% of people abandon a website that takes more than 3 seconds to load.- Kissmetrics
4. Chat Live with your Website Visitors
Why should I do this? We are just taking our 2nd point deep down. Consumers still love brick-and-mortar because they get instant help to their queries. Give them the same feel online. Believe me, people love to get the solution instantly.
It is a great tool to convert your website visitors into customers not only because it answers the questions but it allows you as a company/brand to intervene before a less informed customer leaves your shop.
A feature which of live chat software is pro active conversation starter. With this your representative will start the conversation to the visitor and offer help. This increases the chances of conversion of those customer who hesitate to start the conversation.
Around 79% customers said that they love live chat because they get their questions answered instantly.- Econsultancy
5. Use Heat Maps
Wondering why? Simple, it helps you tack your visitor’s movements. It helps you understand the behavior of your consumer, like what do they click and what do they ignore. Insights which you will get from this exercise will be very important, and will help you increase your conversion rate.
Conversion Rate Experts increased their opt-ins by 25.9% using this tool.
Hope it helps!
Any suggestions? Please drop in comments section below!