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Digging Deeper: A Guide to Website Visitor Tracking and Analysis

website visitor tracking analysis

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    Before discussing about visitor tracking for a website, let’s start with a scenario today. Suppose you have developed a beautiful website for your target audience keeping their preferences in mind. You also have created different strategies and techniques to market your online business. Now, what’s next?

    You need to understand whether your website is meeting the visitors’ expectations are not. Being a sales or marketing person, the more you understand the target audience, the more accurate will be your steps to convert them into potential leads.

    Here, ‘visitor tracking for website’ comes into the picture. It not only shows you where and how the users are spending their most time on your website but also several great tools let you understand who those visitors are actually.

    In this blog article, I will give you a brief idea about what website visitor tracking actually is, how it can benefit your company, and what are the best tools to choose from for getting the best results.

    So, let’s read to know more!


    Let’s Define Website Visitor Tracking

    It is a process of understanding the behavior and characteristics of prospective customers on your website.

    Website visitor tracking provides different metrics, important data about your website traffic, engagement, attracting valid leads, and offering personalized experiences.

    It helps to not only understand user behavior but also find out various companies and people who are:

    • Browsing your website and landing pages
    • Viewing different videos
    • Clicking different links on the site

     By analyzing website traffic patterns and demographic information, companies can optimize their digital advertising expenses, sustainably increase the number of website visitors and sales conversions.


    5 Main Reasons to Opt for Web Visitor Tracking

    Yes, it’s tough to attract visitors to your website and keep them engaged for a longer time. It requires a lot of different strategies, work, and resources to achieve such desired results.

    Without proper tools, analytics and reports, you will not be able to track the website visitors and get an idea about what’s actually happening on your online store. For increasing signups, selling your offerings, and new memberships, the right strategies are important and website visitor tracking can help you out here.

    Keep on reading this section to learn more about its best benefits.

    1. Understand Who are Interested in Your Offerings

    You have to understand your target audience and their requirements, for developing a website that connects with them. Having information about your website visitors such as location, gender, age, language, occupation, and interests can assist in creating specific buyer personas and targeting them with tailored content that meets their needs.

    Once you come to know which organizations are viewing your website, where your website traffic is driving from and user behavior, you will be able to make more accurate and focused content to offer the best user experience


    2. Capture and Convert Potential Leads

    Well-optimized websites and useful customer analytics, always provide valuable information about who is landing on the website. Thus, you will spend less time in search of new customers and more time following up with new leads.

    Many website visitor tracking tools allow you to:

    • Identify previously un-converted or anonymous companies from your website traffic.
    • Find out how they come to know about you
    • Track their engagement, interests, and duration of the visit.

     Using such insights, you can improve the website’s content and personalize your approach to new leads or current customers.


    3. Increased Exposure to Potential Buyers

    As per the State of Sales Report 2020-2021, 51% of sales professionals always find it very hard to get new sales leads.

    Google Analytics offers insights about the number and source of visitors landing on your website to know more about your offerings. But it’s difficult to know and reach out to them, thus you are missing a great opportunity to add those new prospects into the sales pipeline.

     Visitor tracking for websites can help you out here, by going beyond only bounce rates and total page views and offering more detailed analytics to develop your own strong and cohesive sales growth engine that drives revenue.

    Let’s see how:

    • The collected data and metrics show you what kind of website content is attracting the visitors, how they come to know about your site, and give more detailed information about your successful marketing campaigns.
    • You can convert the visitors from specific companies into warm leads thus eliminating the need for emailing or cold calling.
    • Know more about customers to make your marketing and sales activities, strategies accurate.

    The best part is to use the visitor tracking tools; you don’t need to be a tech expert. Anyone can excel here. 


    4. Offer Personalized Experiences

    Website visitor tracking involves collecting data on the behavior and interactions of individual users on a website. This data can then be used to deliver a personalized shopping experience, such as personalized product recommendations, targeted promotions and advertisements, and personalized content. 

    By analyzing this data, you can gain insights into a visitor’s preferences, behavior patterns, and purchase history, allowing them to tailor their user experience to better meet the needs and interests of each individual visitor.


    5. Proactive Engagement

    Through visitor analytics, you can have an idea about the web pages they are viewing, total session duration, geographic locations, their past visits and so on. All this information lets you personalize your communication and through live chat assistance, you can proactively engage with them and offer assistance much before they ask for it.

    It’s a great gesture to let visitors understand that you are always there to help them whenever needed. Such a proactive approach always helps you stay ahead of your competitors. 

    Defining Website Visitor Tracking Software

    The website visitor tracking software derives 3 different types of data.

    1. Website analytics
    2. User behaviour
    3. Identity of visitors

    Depending on the objectives of companies, website visitor tracking tools offer different ranges of analytics and reports based on the 3 above-mentioned areas. You can easily use those insights to streamline your marketing, sales activities and maximize ROI.

    There are many visitor tracking tools available in the market to choose from. Some offer detailed information on website traffic, while some offer in-depth customer insights using various advanced technologies. The best ones can be integrated seamlessly with CRM for a better experience.


    The definition:Web visitor tracking software collects and interprets web traffic data. The resulting reports and analytics provide valuable insights to enhance marketing strategies.’


    Some of the Best Web Visitor Tracking Tools to Consider

    So, which tool is the best for website visitor tracking? Before selecting the right tool to use, first find out what kind of data you actually need for your company and how you are going to incorporate it into the business strategies. Budget will also be a factor as different tools come with different pricing based on the facilities they offer.

    Visitor tracking tools offer insights into 3 different segments.

    1. Visitor Behaviour on Your Website: It offers details about where visitors click on your website, how long they stay on a specific page, user behavior based on geographic locations, referral sources, and so on.
    2. Understanding Visitors: Many tools can find out companies from different regions and other important information about website visitors to help B2B companies in marketing their offerings in a better way.
    3. Website Analytics: It refers to the traditional website analytics tools and some more advanced ones that are capable of tracking user behavior, funnel analytics, and many more.

     So, as you can see, based on the 3 above-mentioned areas, there are different website analytics tools available. So, instead of listing the tools together as a long list, it would be more helpful if I break down the tools into the main 3 sections mentioned above, so you will be able to understand their specifications better and choose the best one for your business. 


    1. Web Visitor Behaviour Tracking Tools

    To optimize the website for better user experience and conversions, you first need to find out the user behavior on your website and what changes are required for betterment. The below-mentioned tools will help you to get an idea of user behavior on the website from different perspectives. 


    Crazy Egg

    Crazy Egg was started in 2006 with the aim of helping companies to understand and track user behaviour on their websites. Crazy Egg offers 5 different visitor tracking reports which include:

    1. Heat maps
    2. List reports
    3. Scroll maps
    4. Overlay report
    5. Confetti report

    Each of these above-mentioned features offers important user behavior information to improve user experience and sales conversions.

    • You can understand which elements on your website are attracting visitors the most
    • You can determine the level of engagement of visitors to a page and identify details such as origin and common characteristics.
    • You can determine if visitors are following your website or customer journey


    Mix Panel

    It’s a great user behavior tracking software that provides a better understanding of website visitors for companies. It provides tools to assess the success of new feature launches and quickly view important data. 

    Additionally, the ‘User Profiles’ feature gives detailed information about users, including identity and areas where they may experience issues with the product.

    Feature List:

    • Tracking sales conversions
    • Mapping consumer journey
    • Funnel analysis
    • Predictive analysis
    • Multivariate testing

    Mixpanel allows you to distinguish between active and inactive users. It assists in determining the most valuable product features and tracking relevant performance metrics.


    2. Web Visitor Identification Tools

    Mainly for B2B companies, understanding who is actually visiting your website is very important. The below-mentioned tools help you to find out the companies that visit your website (mainly by IP address) and provide other vital information about those visitors. 

    Apart from that, they also give other details like viewed pages, number of visits, and total page views by those companies. 



    Leadfeeder’s visitor identification and tracking software supports marketing and sales teams in finding and closing more leads. It links each employee’s visit to the company name through account-level visitor identification. 

    Integrating with popular CRMs (e.g., HubSpot, Salesforce, Pipedrive) and LinkedIn Sales Navigator helps salespeople to add website visitors to their outreach activities. 

    Key Features:

    • B2B lead generation
    • Tracking conversions
    • CRM
    • Campaign Management
    • Tracking engagement
    • Customer segmentation
    • Lead capture and nurturing
    • Referral tracking
    • Pageview and source tracking and many more



    It offers a wide range of useful features that makes it a great marketing automation tool. The Account-Based Marketing feature helps you to find out valuable leads by identifying specific web visits from targeted accounts. 

    Additionally, with the Activity Roll-up feature, sales representatives can obtain a comprehensive view of an account’s engagement with the website, other marketing efforts, and sales outreach.

    Key Features:

    • Marketing campaign report
    • Marketing performance report
    • Landing page optimization
    • AB testing
    • Website visitor tracking
    • Lead scoring and automation
    • Content optimization


    3. Website Analytics Tools

    In terms of tracking visitor and website traffic, there’s a lot to gain from utilizing traditional website analytics tools if you pick the right software and have proper knowledge on how to use it. The following tools offer comprehensive website analytics, along with some visitor tracking capabilities.


    Google Analytics

    The free version of Google Analytics itself offers a huge range of useful features. There are detailed information on key website behavior metrics, device and browser details of visitors, new and returning visitors, and so on. 

    You can gain deeper insights into your website visitors and their behavior on your site by using advanced features like the Behavior Flow report, which is often overlooked by Google Analytics users.

    Key Features:

    Google Analytics can be used to track your website traffic and also get information about visitors’ geographic location, language etc. It offers a wide range of features, but here I am listing down the most useful ones. 

    • Total page views, sessions, average session durations
    • Bounce rates
    • Information of new and returning visitors
    • Conversion reports
    • Advertising reports
    • Use behavior reports
    • Funnel analysis


    REVE Chat

    REVE chat is a customer engagement software to offer instant assistance to users on web, mobile app and other social media platforms like Facebook, Viber, Instagram, Telegram and WhatsApp. 

    Apart from providing excellent customer service and personalized engagement, it also offers details of website visitors like their geographic location, past visits, total page views, language, used browser, device and many more.

    Its ‘Visitor Analytics’ feature lets you monitor in real time which pages your website visitors are surfing and based on that your support team can proactively engage with them to offer instant assistance much before they actually ask for it. 

    Key Features:

    • Live chat, voice and video calls
    • Chatbot
    • Visitor analytics
    • Department management
    • Customer view
    • Desktop notification
    • Customized reporting
    • Metrics

    REVE Chat offers 14 day FREE TRIAL to try out all its unique features. So, SIGN UP today and give it a try. 


    Over to You!

    Every business has different objectives and they will choose the right web visitor tracking tool accordingly. The tracking tools you require are specific to your business. In this blog article, I have covered the 6 best website visitor tracking tools that you may consider before choosing the right one for you.

    Just to get started, if you want a solution that will provide details of your website visitors and their activities on the site and also allow you to engage with them for offering instant assistance, you can opt for REVE Chat.

    Apart from that, there are many website tracking tools available like Hotjar, VWO or Kissmetrics that serve different objectives. You may choose any one of them or a combination of a few to get started.

    What’s your thought on this? Let me know in the comment section below. Till then, Good Bye!

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    Suvashree Bhattacharya

    Suvashree Bhattacharya is a researcher, blogger, and author in the domain of customer experience, omnichannel communication, and conversational AI. Serving as a content marketing strategist at REVE Chat, she develops contextual and interesting content for customers from different industries and segments like customer service, customer satisfaction, engagement, messaging platforms, etc. Passionate about writing and designing, she pours her heart out in writeups that are detailed, interesting, engaging, and more importantly cater to the requirements of the targeted audience. Her interests include reading, painting, and traveling.

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