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If you’re an entrepreneur, you already know how vital marketing is to running a successful business. Without marketing, your business cannot achieve the kind of customer engagement it should, nor can it effectively communicate its offers to the target audience.
However, you are also aware that marketing involves a lot of effort, and most of its tasks are manual and repetitive. From sending individual emails to manually tracking leads, managing customer data, and analyzing campaign results, the list of tasks is long and never-ending. If you decide to do all marketing tasks manually, it might hamper your team’s overall productivity.
Needless to say, you’d ideally want to avoid all the manual effort and time spent on marketing. But the question is, can you? If yes, then how?
Yes, marketing automation tools can help your business streamline workflows and automate most tasks, resulting in improved efficiency. These tools can help you automate repetitive tasks and make marketing more profitable for your business. More importantly, these tools can improve productivity by approximately 20%.
In this blog, we will explore marketing automation tools in detail, understand their benefits and features, and know how they can add great value to your business.
But first, let’s get started with understanding what exactly marketing automation tools are…
Marketing automation tools are software platforms that can automate various marketing tasks, processes, and workflows. These tools have advanced features for streamlining and optimizing marketing by automating repetitive tasks. Using these tools or systems, you can automate time-consuming tasks so that your marketing team can focus on other important activities and stay more efficient and productive.
In addition, using an automation tool can empower your business to optimize various marketing activities and gain insights into the team’s performance. From nurturing leads to tracking customer interactions, these tools can add value to marketing on different levels and ensure better results with marketing efforts.
A marketing automation tool typically offers a variety of features and capabilities, including Email Marketing Automation, Lead Management, Campaign Management, Personalization, Segmentation, Social Media Management Analytics, and Reporting. More so, they can be integrated with other third-party tools to boost your marketing inputs and results.
Marketing automation tools are vital to streamlining your marketing processes and workflows. They have a key role to play in delivering personalized experiences and gaining valuable customer insights. More importantly, more than 6 out of ten companies outperform competitors with the help of marketing automation.
Here are the main reasons your business should get an automation tool for marketing:
For marketing, there are several types of automation tools available that a business can choose based on its specific needs. These tools can fit with the complexity of marketing operations on any scale, so a business of any size can find the right match for tasks.
Here are those tools –
Automation tools are growing in prominence for automating and optimizing marketing efforts on any scale. These tools come packed with a range of features and functionalities that enable seamless automation of various tasks.
Some of the key features include –
It’s important to choose the marketing automation software that best fits your business needs and also contributes to maximizing your marketing efforts. If you’re able to find the right match, it will help achieve your marketing goals efficiently.
Here are the tips to choose the best tool for marketing automation –
Choosing the best marketing automation tool needs some research and analysis. With so many quality options available, you would be better served if you assessed your business needs first and then dived into the pool of those tools.
Here are some of the best marketing automation tools:
Marketo is a powerful marketing automation tool to automate and streamline marketing efforts on any scale. As a comprehensive tool, it offers a range of features and functionalities to not only make marketing efficient but also do lead management with ease. The software stands out for its scalability and integration options. More so, you can use it to attract, engage, and nurture leads, ultimately driving business growth.
Eloqua, now part of the Oracle suite, is a robust marketing automation tool for automating and optimizing marketing efforts. It’s a comprehensive tool developed to cater to medium and large enterprises. One of the key highlights of Eloqua is that it can work with nearly every other tool and has around 700 integrations. More so, a business can rely on it to personalize and streamline every step of its marketing process. It’s an all-in-one tool with a major focus on B2B marketers and firms.
GetResponse is a comprehensive email marketing platform with a range of powerful tools to automate marketing tasks and grow audiences. Using this tool, a business can effortlessly engage with its subscribers and turn them into paying customers. It’s a platform that goes beyond email marketing and offers tools like webinars and live chats to help businesses in their marketing journey.
Drip is a powerful marketing automation tool that primarily focuses on e-commerce marketing automation. While email is one of its USPs, it also excels in analytics and personalization. For online retailers, Drip has some really cool features that help automate marketing efforts and ultimately drive revenue. Tons of integration options, coupled with customer segmentation and personalization features, make it a top tool.
Selzy is an all-in-one email marketing automation platform designed with small businesses in mind. Despite its affordable price and generous free plan, it’s a powerful tool that has all you need to start growing your business with email marketing. From a drag-and-drop email editor with free templates to cleverly visualized campaign reports, it’s so user-friendly that even a newbie can run their first ever campaign in under 15 minutes.
Key features:
• Drag-and-drop email builder with 100+ free goal-based templates
• Email automation with templates and a drag-and-drop sequence editor
• Analytics, including a click map
• Segmentation and personalization
• List hygiene tools
• Deliverability suggestions
It’s a robust marketing automation tool for automating various marketing tasks and processes of any complexity. A business can set up automated email sequences as per triggers such as sign-ups, dates, and user behavior. This tool is accessible to users of all skill levels due to its user-friendly interface, which is intuitive and easy to navigate. Creating and sending marketing campaigns without any coding knowledge is possible due to its customizable templates and email editor.
Marketing automation platform that helps businesses automate communication with their customers by incorporating good old email marketing campaigns, SMS notifications, or even automated messenger flows. Lead generation and nurturing capabilities allow users to manage their promotional campaigns on a single platform that significantly simplifies business processes, especially for small businesses and start-ups.
Key Features
It’s rated among the best marketing automation tools due to its wide range of features and capabilities for streamlining and optimizing marketing efforts. It’s highly regarded for its user-friendly interface, integration options, and support resources. As an all-in-one platform, it combines various marketing tools and features, including CRM, analytics, lead generation, email marketing, and social management.
It’s a powerful B2B marketing automation solution to empower your marketing and sales to win more customers and keep them for life. It can help your business align marketing activities with sales goals so that you can sell more efficiently and build a loyal customer base. As a robust solution, it has all the information and tools that are often required to streamline marketing and win more customers. Using this tool’s rich customer insights, it’s easy to nurture B2B connections.
In the digital and data-driven age, automation is key to success in marketing. A business that is able to automate repetitive tasks can optimize marketing efforts and drive growth.
We, at REVE Chat, are familiar with the rising automation trends that are happening around the marketing landscape, and so we strive to contribute to them. We have a variety of engagement and support tools and software that can add value to your marketing and sales efforts.
Our AI-powered chatbot can automate most of your tasks and save time and resources with your effort. You can also leverage our video chat software and co-browsing software for visual engagement.
Similarly, the live chat software we offer can be paired with the bot to offer hybrid support and ensure value through engagement.
Automation is now integral to various aspects of running a successful enterprise, and marketing is no exception. With strategic marketing automation, a business can strengthen customer communication and also economize on resources.
With REVE Chat, you stand to benefit a lot as we have a variety of tools for engagement and support. Some of these tools could also help automate various marketing activities.
You can sign up with us and check how our tools can add value to your business’s marketing efforts.
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