Business owners spend huge amount of time in developing attractive websites and creating suitable content. For all of them the main objective or goal is website lead generation that will eventually become the loyal clients.
Steady stream of online lead generation is a very important component to keep your online business afloat, but for that, you should come up with effective and original tactics for attracting and converting genuine leads-which is easier to be said than done.
So, let me give you a little inspiration!
Here are some of the proven lead generation tools that you can use just before and since you start having your own website.
1. Go for a good CMS (Content Management System)
A good CMS may help your website to be found easily by all the search engines thus can be considered as one of the best lead generation tools. Adding new webpages for indexing, adding new content, promoting the website and many more should be the integral part of your CMS. So, go for the CMS system which has a built-in seamless way to optimize the whole website for all search engines by suggesting you all the required keywords and using good SEO techniques, to create new landing pages, follow and nurture all your leads and many more.
Tool: WordPress CMS
Primarily the WordPress used to be known as an excellent blogging platform and it’s still known for the same, but it has come a long way to also become a very good content management suite. It can be used to power several different websites which include business websites, website featuring classified ads and many more. It is extremely easy to handle and adaptable. Apart from that, if you need any feature which is not there in the WordPress, there are more than thousands of plugins available to choose from to enhance WordPress’s functionality.
2. Website builder to design your website
To build conventional websites opt for website builders. It’s not worth to hire a web designer if you don’t have a mid-sized budget. With website builder, you can design a good website in a very reasonable rate.
It’s very easy to build a website on Weebly. The drag and drop feature helps to create a professional website without any technical skills required. Content like text, images, videos etc. can be inserted into your website by simply dragging and dropping them into places. You can also edit text as per your requirements. With Weebly, you can simply build your website in real time right from your browser.
3. Use Analytics to track your website visitors
Employ Analytics to your website once it’s up and running. Analytics help you to monitor the website traffic and tract the website lead generation process. What are the pages your visitors are visiting the most, the percentage, bounce rate, best webpages for online lead generation etc. are required to be known before acting on it.
Tool: Google Analytics
Google Analytics enables you to see the customer behaviour across all ads, videos, websites and social media thus making it easier for you to serve your existing clients and making new ones. With its latest full-credit measurement, you will be able to track people’s actions. So the end result will be- getting a measurable way for improving campaigns and reaching new customers.
4. Add live chat to engage with visitors proactively
For lead generation, your website is your ‘front office’ and it’s even more important than any brick and mortar store because online its far easier for someone to leave your website as it will take only a mouse click to close your website than physically walking out of a store. Always ask your website visitors what they need. So add live chat to your website and start chatting with them in real-time for instant assistance and customer feedback. With live chat you can engage with them proactively and increase sales conversions.
Tool: REVE Chat
As a cloud based live chat software, REVE Chat helps online business to proactively engage with website visitors in real-time. With REVE Chat, you and your agents can live chat with the website visitors whenever they visit your website. It facilitates online engagement to provide better customer service and boost sales conversions.
5. Add CRM to manage leads in a better way
Once you have got one lead that one will go into the CRM (Customer Relationship Management) solution. Your CRM software should help you to organize and track your contacts with the current and prospective clients. CRM should allow you to store valuable info about your customers, customer interactions and many more which further can be accessed by your employees from different departments.
As the market leader amongst all the cloud based CRM providers, Salesforce.com serves a wide range of industries. As its web based, you can access it from anywhere using internet.
6. Email marketing for reaching to more customers
Email marketing is a very powerful medium for increasing profits if used strategically.
Nearly 8 million people all over the world use MailChimp to send 14 billion mails every month. It helps you to manage your contact lists, add new subscribers, send email campaigns, view reports, segment your contact list by date of sign up, purchase etc.
7. AB Testing to optimize the conversions on your website
After coming to your website, within the first couple of seconds, if a prospect client feels that your website is not professional enough in guiding her to get the required info, she will leave your website. A/B testing should be a good solution in this regard. Basically it’s a process of displaying one version of some webpages to a percentage of your website visitors and another version of the same webpages to your other set of visitors. This comparison will show you which version of webpages are most effective in terms of greatest number of conversions, messaging and design layout.
Optimizely enables you to test different variations of your webpages using the WYSIWYG (What You See Is What You Get) visual interface. With visual editor, you can set different variables and targeting parameters for testing, track the performance in real-time, custom goal creation and many more. You can also implement on the spot, live changes to the required webpages.
So use these tips for your website and see the difference!