Having customers queued up at the door step of the store is a dream that every entrepreneur has. There are brands like Apple, Ferrari or Starbucks who have built such a confidence in the mind of the users that now they don’t need to struggle to sell. The reason: they have achieved the most important aspect of marketing- brand loyalty. Each of the brands mentioned here have loyal and satisfied client bases that they have built over decades.
What’s the secret behind this? Let’s find out.
1. Instant customer care through online chat support software
Want to provide your customer the experience of interacting with a person in real-time on your website itself? Go for an online chat support software like REVE Chat that offers your users the advantage of near-zero waiting time and a personalized reply to their queries. With REVE Chat you can proactively engage with your website visitors instantly and offer assistance. Even they also can initiate the chat whenever needed. This online live chat software will enable you to make your customers satisfied and compel them to return again and again.
2. Don’t let your customers forget you
The term, ‘Brand recall’ is a term that refers to the customer’s ability to identify and associate your product or service with your brand name whenever they see your message.
The key to gain it is by reminding them of your offerings and keeping them informed of the latest releases of their interests. For retaining high recall value and repeat visit, you need to engage visitors with your brand. These include reaching out to them for knowing about their shopping experience, gathering their opinion on what can be done to improve the quality of your offerings and so on. Online live chat software can help you out with this. Through this live chat support software, you can proactively reach to your customers and ask them for feedback regarding your products and services. It will give you the chance to improve your offerings and at the same time your customers also will recall your brand.
3. Consistent service and competitor analysis
One bad customer experience can ruin the relationship you have tried hard to build up with your loyal customers. Always try to be consistent with your support service and products. Your support agents also should be consistent with support quality (read this blog to know the best live chat etiquette for your support agents). Don’t forget that your competitors are always trying to steal your customers whom you are working hard to keep satisfied. Today, the customers who visit your website for shopping, feel the need to interact with someone who can assist them to choose the best product from your website as per their requirements.
To improve the scenario, add live chat support for website which can make you the differentiator for turning your website visitors loyal to your brand and not to choose your competitors over you.
4. Walk the extra mile to make your customers feel special
According to Principles of Influence, by Robert Cialdini, when the customer feels valued by any brand, he/she always returns the favour by showing loyalty or special consideration towards that brand.
Your business can gain the customer’s long term support and loyalty if you exceed the expectation of your customers by going some extra miles. And in return customers will keep coming back to you for business. Customer support now days plays an important part in making customers feel special.In this scenario, live chat support software is a great help in introducing real-time communication in several different ways- from providing instant customer assistance to displaying a very attractive and visible live chat graphics for greeting your website visitors with proactive chat.
5. Offer your customers the ‘Luxury of Choice’
We live in such a fiercely competitive world where every user will compare yourself with your competitors. By recognizing this fact, the best brands always create their products with distinct variations to suit different tastes. The ‘luxury of choice’ no longer should be limited to only the colour, style, size or other variants. You need to look beyond that. This extends to other distinct areas like shipping and payment methods.
So, your brand can expect loyalty from its customers only if it can honestly claim to put your customers first in every preference. It’s very easy to fool your customer with the veneer of sincerity once. But if you want them to come back to you again and again, then it’s high time to get real.