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Ever wondered how you can improve your WhatsApp marketing techniques? Why don’t you try WhatsApp marketing tools to make the job easy for you?
Sure, you will have to spend a little more but think of all the extra work that you can avoid. WhatsApp marketing platforms do it all now, whether it be automation, customer support, API integrations, and so on.
The world has advanced, and WhatsApp marketing tools are getting better and better every day. However, that makes it quite hard to pick the right tool for you.
In this blog, we answer this question by listing the 10 best WhatsApp marketing tools and help you decide why you should use one.
But first, let’s briefly discuss WhatsApp marketing and the benefits of using a tool for it.
WhatsApp marketing is the process of using WhatsApp to reach out to current or prospective customers to avail of your products or services. This process is widespread on the platform now as businesses are taking advantage of the capabilities that WhatsApp has to offer. There are plenty of benefits to using WhatsApp marketing.
However, considering WhatsApp’s vast user base, it is daunting to do everything manually. Thus, many business managers use tools to simplify this process. These tools allow us to automate everything, ranging from mass messaging to customer support.
Hence, there are a lot of benefits to using a tool, and below are some of the key ones
The aspects mentioned above provide a lot of data and information that can be used to improve and create a proper WhatsApp marketing strategy. Having said that, let’s move on to the best WhatsApp marketing tools.
Choosing the right WhatsApp marketing tool will differ from business to business. Usually, you will want a tool that complements your business or adds something to your venture that you lack. Thus, here are some general guidelines for choosing the right tool for your WhatsApp marketing strategy.
Every business has its own needs when it comes to picking a tool and platform for its marketing strategy. For example, E-commerce businesses want better integrations with stores and setting up catalogs, while banks and other financial institutions require customer support and mass messaging.
Thus, choosing a tool is all about analyzing what your business needs and then selecting a software accordingly.
Similar to the previous point, the software you pick for your platform should have the right features and must provide what you want in spades. That also means that the price for the tool should fit whatever the software offers you.
Security and usability should be important factors when deciding on a tool. You will definitely want your and your customer’s data to be secure and the software to be easy to navigate.
WhatsApp marketing tools are one of the best ways to offer excellent services to customers while improving your business and driving sales.
The table below shows our ten best WhatsApp marketing tools you can invest in for your business.
Tools |
Best for |
Key Features |
Pricing |
REVE Chat |
Omnichannel Customer Engagement |
Customer Support and Services |
Paid Plans Starts from $50/month |
WATI |
Automating Customer Responses |
Single Inbox for Message Management |
Paid Plans Starts from $49/month |
AiSensy |
Broadcasting Promotional Offers |
Selling Products through Catalogs |
Has a Free Version, and Paid Plans Start from $20/month |
Growby |
Customer Engagement Enhancement |
Mass Messaging System |
Paid Plans Start from $109/month |
Brevo |
Bulk Message Sender with Personalization and CRM Tracking |
MultiPlatform Messaging |
Has Free Plan with Paid Plans Starting From $9 + Additional Costs |
DoubleTick |
Marketing Automation and Sales Team Empowerment |
Automated Bulk Broadcast Messages |
Starter Plan Starts from $141.58/month (billed yearly) |
Infobip |
Omnichannel marketing |
Omnichannel Capabilities |
Custom Pricing |
Waapblaster |
Secure WhatsApp Bulk Messaging |
Automated Messaging System |
Custom Pricing |
Bird |
Engaging and Personalized Messages |
Fully Automated For Customer Service and Messaging |
Plans Start from $45/month |
Chatarmin |
Bulk Messaging with Excellent E-Commerce Integration |
E-Commerce Integrations |
Paid Plans Start from 199€ |
Following this table is a more elaborate description of why you should take these individual tools.
REVE Chat is an omnichannel marketing and customer support tool for E-commerce, telecommunication, and financial businesses. Our trademark features are for customer engagement, with personalized mass messaging capabilities that converge to one single inbox.
Our chatbot is powered by Brain AI, which offers quick replies to customers and seamless human handover to deal with complex problems. Furthermore, our live chat, in combination with a chatbot, provides the best customer service you will find.
The chatbot works 24/7 and requires no technical knowledge to get into working condition. You can customize the bot to fit all your business’s needs.
REVE Chat provides all of these for WhatsApp, enabling your business to scale. It allows live chat + chatbot to handle customer support while sending out personalized messages in bulk.
Pros
Cons
Price
Next is WATI, a platform that offers WhatsApp business API integration with personalized communications. WATI excels at sending bulk messages and offering quick and automated replies to customers.
They also have a no-code chatbot that can automate messages for campaigns, events, and other purposes and personalize them for customers.
Pros
Cons
Price
All of these prices have additional localized charges for conversations.
Next up is AiSensy, a complete WhatsApp engagement platform designed to provide customer support and sell products on WhatsApp using catalog. Like most customer support systems, it has a multi-agent live chat and a chatbot builder to build tools for 24/7 service.
Pros
Cons
Price
All of these above come with 1000 free service conversations per month with an option to buy for more.
Growby is a WhatsApp marketing solution that has been around for a while. They specialize in sending bulk messages to customers while personalizing them in the process. This leads to good interactions and streamlined communications and casts a huge net on potential customers.
Pros
Cons
Price
These prices have no pricing per month options.
While Brevo does not have a lot of different features for WhatsApp integrations, it makes up for it with its ability to reach customers. You can use Brevo to send the right messages at the right time and enhance your sales. Key features include:
Pros
Cons
Price
There are add-on options available for higher limits and usages based on their pricing table.
With DoubleTick, you can send bulk broadcasts to customers, share products and catalogs, and acquire analytics to improve your business. Also, you can do proper customer segmentation by using as many tags or attributes as you want.
Here are the key features of DoubleTick
Pros
Cons
Price
All of the packages are billed yearly, and additional options are available.
Like many other tools on this list, Infobip offers omnichannel marketing tools, including WhatsApp. They offer chatbots powered by AI, broadcast messages, performance tracking tools, customer engagement solutions, and more. Here are the key features:
Pros
Cons
Price
No fixed pricing is available for Infobip, as pricing is based on usage.
Waapblaser is a CRM for WhatsApp that provides customer service and bulk messaging. Messaging can be text, audio, or video, and it also has customer support features like smart auto-replies, chatbots, and so on.
Pros
Cons
Price
For the price, contact Waapblaster for a quote on their services.
Next is Bird, an automation-based marketing tool that reaches your customers efficiently and effectively. AI technology is at the forefront for Bird as they combine their tech with multichannel marketing techniques. Key features are
Pros
Cons
Price
Integration is important for E-commerce businesses, and that’s where Chatarmin comes in. While useful as a tool for customer support, Chatarmin shines in integrating stores like Shopify and improving marketing and sales.
Their API and flow builder allow you to interact with customers and dramatically improve sales. Their key features are as follows.
Pros
Cons
Price
As a business, you want certain features in a tool. Whatsapp marketing software is no different, as there are certain aspects of the tool that you want and need. So, choosing based on that is the best way to go.
Here are some of the key features you should look for in a WhatsApp marketing tool.
Messaging en masse is quintessential for a WhatsApp marketing tool as it reaches a lot of customers at the same time. Thus, having a bulk messaging option is necessary for a thriving marketing strategy. Furthermore, if you can set messages based on target groups and automate this process, it becomes a lot easier for your business.
Hence, you need a tool that has a robust messaging system that allows you to automate messages and send them in bulk.
Customer support is important when it comes to a tool for WhatsApp marketing. A platform like this will offer customer support using either a chatbot, live chat, or a combination. A chatbot allows you to automate your customer service with quick replies and personalized messages.
Live chat offers a way for that communication to happen seamlessly while doing a handover to a customer support agent when needed. In conjunction, both features cover all aspects of customer support that you would need for your business.
No WhatsApp marketing tool is worth investing in without integrating into any of your business systems. Thus, a worthy tool will need to have integrations with whatever you need, whether it be a CRM, E-commerce platform, payment platform, or more. Integrations are essential for any business, and you should definitely check what integrations you need before choosing a software.
A tool should be able to provide you with the analytics and data you need to track the viability of your business strategy. Many metrics, such as open data, are useful in making your marketing strategy and campaigns more efficient. So, keep an eye out for any tool that offers you extensive value on this front.
At the end of the day, you are running a business, and profit margins are everything. There is no point in using a tool that does not give you a bang for your buck. So, make sure to check the pricing options and the value the tool gives to your business, and then decide on an application.
As mentioned above, there are many kinds of tools available for WhatsApp marketing. Thus, it’s always down to what you need and what features the tool offers.
To get all solutions for WhatsApp marketing, REVE Chat is the most suitable and updated product in the market, as it offers customer support, bulk messaging, and personalized queries with customizable options to suit your needs.
Thus, sign up and get access to top tools for customer engagement for your business and improve your WhatsApp marketing services.
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