White Paper: 19 Useful Ideas to Attract More Visitors on Your Website Download from here

5 reasons customer complaints are good for your business

benefits-of-customer-complaints-for-your-business

 

With the advancement of the internet, social media, and other new technologies, customers have become more powerful than ever. Customers are the actual ones who pay for the business. So, they should always be on top priority. 

A happy customer may share his good experience with his 4 friends, but the angry customer has the capability to share the bad experience with more than 2,000 people in social media or any other place. Apart from that, some people don’t complain at all-they will simply stop doing business with your company. But don’t take all these negatively, as there are some benefits of customer complaints.

 

 

A customer complaint always highlights the issues and gives you the chance to fix them before further complexity arises. It actually works as an eye opener. Let’s discuss!

 

dissatisfied-customer

 

Benefits of customer complaints

 

1. Helps to learn from the mistakes

The truth is you can’t make the customer forget a bad experience, it’s not in your hand. But you can always learn from that incident and make sure that your company will never repeat the same with any other customer.

This kind of mistake always makes you more mature and teaches how to deal with such situations.

 

2. Turn dissatisfied customers into your brand ambassadors

Here’s the chance for you to change the mind-set of customers who are upset. Just work hard and win them back.

When customers are upset and dissatisfied, there remains a very little change that they will do business with you again. But hold on! Let’s look at it in a positive way. It actually opens a door for you to change their perspectives with your dedication and effort.

 

turn-an-unhappy-customer-into-the-happy-one

 

3. Identify the gaps in your services

This is one the greatest advantages of customer complaints. You may be very much satisfied with your services and overall performance of the teams but a customer complaint always works as an eye opener. It’s the harsh truth about the quality of your services and products. The angry customer actually helps to understand the drawbacks and areas of improvement. Happy customers will always appreciate you but may not discuss about the mistakes but the dissatisfied ones will point those out for the betterment.

 

4. Helps to understand customers in a better way

When customers contact you to complain, obviously they are willing to speak. By discussing with them, you will get to know their psychology, needs, their expectations from the company and so on. It helps to get a clear vision about their buying behavior, mentality and what they think about the company. All these together will help to personalize the services for them in a better way.

 

5. Gives the secrets of competitors

The upset customers while talking to you, may discuss about your competitors also. Through their complaints, they will easily give you the inside stories, what extra your competitors are doing, how is their customer support, product details, advanced features and many more. Trust me, all these are much more trustworthy than what you will get from market research.

By knowing what others are doing extra can help you to make your own products and services better and stay ahead of them. You can use all the info given by the angry customers to create strong marketing campaigns and improve the overall performance of the company.

 

Bonus points:

  • Sharing the customer complaint stories within the organization help everyone to understand the customers in a better way.

  • Sometimes customers complain about the existing policies and procedures which are unnecessary and may not be suitable for them. You can surely re look at them.

  • Complaints from customers can be used in case studies or employee training programs. 

  • Complaints help to identify the faulty products and services.

 

Each experience shared by the customers, whether it’s good or bad always teaches you the new things about them, business and industry. It’s up to you how will you take it: positively or negatively. A company which always takes the complaints with open mind, work harder for betterment will always shine in the long run.

 

Author’s Bio

Suvashree is responsible for handling the website content, blog and social media marketing activities at REVE Chat. Graduated in English literature, she has done her Masters in Journalism and Mass Communications. Her interests include reading, painting and travelling.

Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Benefits
Best Practices
Branding
Conversions
Customer Experience
Customer Service
Customization
E-Commerce
Features
Financial Industry
Integration
Live Chat Software
Marketing
Mobile app
Sales
Social Media
Travel Industry
Tutorials
Uncategorized
Website
Website Engagement

Not sure what you are looking for? Check out some of our top features

Not sure how to get stated? Check our Support section or email us at support@revechat.com

close