Live Chat has been making its place in the industry at a very fast pace. It has helped in boosting customer satisfaction levels with a staggering rate of 73% as compared to traditional channels like email and phone. Video chat is becoming an essential part of the live chat software which helps businesses to take the customer experience one level further up.
Though video chat is not as widely used but it can help businesses a lot in improving their sales and providing better support. The problem is that people do not know how to use video chat effectively.
So, we have listed some of the use cases of how and where video chat can be used to boost your business:
1. Live Product Demos
If you’re running an e-commerce business where you need to show the customer a product video, then you can do it online.
Ecommerce business is struggling today with low conversion rates. With many people coming on to your website and not buying creates a frustrating experience for you. One of the upcoming tool to grab the attention of website visitors is live chat software. With live chat software, you can communicate with your customers in real-time which helps in building trust.
Now, if you deal in a product like high-end camera, then a customer would like to know it in detail. One way is to show them the product video which is standard but showing them live and giving them demo on video chat increases the chances of conversion.
Your website visitor will trust you more and hence the sale is made. A live demo session is always better than a pre-recorded video.
2. Real Time Consulting
With the increased reach of internet, this business is booming at a great pace. Some of the businesses which requires a face-to-face interaction has come online with the help of live voice/video chat. The businesses which are using it widely are emotional counselling, astrology etc.
Let’s take an example of emotional counselling.
The people who are seeking help lands on the website to share their problems. They start to chat with the counselors after creating their account. Some of them gets benefitted by chat only while others realize that they may need special attention.
These people are then connected with counselors via video/voice chat with a single click on the live chat widget. This way people get much people help and support. One of the company which is providing such services is https://yourdost.com/.
3. Online Medical Assistance
One more business where a face-to-face communication is very important is medical consultation. It can be achieved by following process.
People who are looking for medical consultation comes to the website. According to the problem, they can decide which doctor they want to consult. After finalizing and making the payment, they can connect with the doctor via live chat or video chat.
This enables the person to be treated while sitting at their home the doctor consultation via video chat.
4. One to One E-Learning
E-learning has created it’s own space in digital medium and is growing as a business. However, one-to-one or personalized lessons is one area where video chat can play a great role.
Whenever, someone wants to learn about a particular subject or topic, they can simple go on to the website and connect with the respective expert.
After choosing this, they can initiate a video chat or voice call with them and can have a great learning experience. Live consultation instead of recorded video makes the experience better.
5. Peer to Peer Marketplaces
Marketplaces where customers are selling products without any fees like olx.com, video chat can be very useful.
Marketplace can arrange the video chat between the parties with software enhancement. This way the buyer can see the real image of the product without even being at the site saving a lot of time.
Video chat can be very helpful for businesses to provide a much better customer experience. Are you using video chat for your business?