A well designed chatbot can really help businesses to grow. You can deploy a lead generation chatbot to deliver instant answers to sales-related queries and pre-qualify leads with the help of preset questionnaires when your sales team is busy or not available. With sales bots, companies can acquire more qualified leads compared to a simple lead generation form.
Bots enable your business to reach out to a bigger audience without impacting the productivity of your team. You can qualify your website visitors into customers by asking them pre-set questionnaires prepared by your sales experts. Once the lead is qualified, you can direct them to the sales team or schedule an appointment.
Prior to designing a lead generation chatbot, you need to plan your chatbot strategy.
It is vital to understand your target audience better, know their interests and needs. Bots help you identify the interests, likes, dislikes and create more engagement, resulting in more leads. Chatbots can be used to run surveys to engage customers by asking questions to get a better view of the best and least performing products.
Customer segmentation is compiling all customer data to create meaningful audience segments. It is based on factors like demographics, interests, age, gender, etc. The main objective of segmenting customers is to deliver marketing messages that are relevant to the users.
For creating a lead generation chatbot, you have to follow the below steps.
1. Under the REVE Chat dashboard you need to create a bot and customize it.
You can enhance your bot personality and set the functions as per your business objectives.g
2. Then you move to the bot builder part which very important. Here you design the bot flow according to your business use case. Here we will discuss the lead generation chatbots can for different purposes.
A well-designed lead generation chatbot helps businesses to prequalify website visitors into leads when their sales agents are busy or not available. Bots enable your business to reach out to a bigger audience without impacting the productivity of your team. You can prepare industry-specific questions and bots can qualify sales prospects with the help of the questionnaire, then direct them immediately to the sales team or schedule an appointment.
The flow can be built with the help of nodes and actions. REVE Chat offers different actions like Text, Questions, Quick reply, Chat transfer, Video that helps to qualify leads
A lead generation chatbot not only takes care of your bottom of the funnel but can support your entire conversion journey. It can help to create awareness, educate your website visitors, and support their decision-making process.
Chatbots are the best way to combat the traditional form filling options that are even time-consuming for the customers. Besides being a tedious task, it is neither exciting nor engaging. By leveraging lead generation chatbots, you can bring your business a good number of leads.
Chatbots also reduce friction & streamline the data collection process thus effortlessly boost lead generation strategy.
An appointment booking is a basic requirement for B2B businesses, hospitals, and healthcare who have a lot of meeting-related requests. Businesses can deploy the best lead generation chatbots to schedule appointments when your team is not available, automatically capture leads 24×7 by filling up forms. The bot also sends an email notification whenever an appointment is done along with customer contact details. Also, engage your customers offline over a call and confirm the same.
Educating audiences about your core products & services helps them to make informed decisions. Bots can send promotional and educational messages like upcoming webinars, offers, discounts, or send books to educate about your business. Integrating your bots with CRM can help you amalgamate the data of every subscriber, thus making your lead management system more free-flowing.
Businesses can balance their services by using both technologies to generate more leads and enhance their customer experience. You can deliver hybrid support by giving the best experience of both worlds.