What is WhatsApp Campaign?

A WhatsApp campaign is an organized set of pre-made messages that a business sends to multiple customers through WhatsApp. Each customer receives the message as an individual conversation, not as part of a group chat.

Businesses commonly use WhatsApp campaigns to share offers, reminders, announcements, service updates, and other relevant information with customers who have agreed to receive messages. 

Campaign messages can also include media and interactive elements, depending on the WhatsApp message template.

Why Businesses Use WhatsApp Campaigns

WhatsApp campaigns help businesses communicate with many customers while keeping each message personal and private.

• Reach Customers Directly: Campaign messages appear in the customer’s WhatsApp inbox. This allows businesses to communicate through a channel that customers may already use for everyday conversations.
• Send Messages at Scale: Instead of sending the same message manually to each customer, you can select an audience segment and send one campaign to multiple contacts. Each recipient receives the campaign separately and cannot see the other recipients. 
• Personalize Customer Communication: Personalized messages (e.g, name) can make a campaign clearer and more useful to the recipient.
• Share Rich and Interactive Content: Depending on the template configuration, it helps to send text-based, media-based, and interactive messages for business communication.
• Continue the Conversation: A WhatsApp campaign does not have to be one-way communication. Customers can reply to the message to ask questions, request assistance, or take the next step.
• Review Campaign Results: After sending a campaign, you can review its delivery information and campaign reports to be downloaded for further review.

How WhatsApp Campaigns Work in REVE Chat

REVE Chat sends WhatsApp campaigns through Meta’s official WhatsApp Business Platform. Before you can create or send a campaign, you must connect an eligible WhatsApp Business phone number to REVE Chat.

The phone number must be associated with:

• A Meta business portfolio
• A WhatsApp Business Account
• A registered WhatsApp Business phone number

After the connection is complete, REVE Chat can use the approved phone number to send campaign messages to your selected contacts.

The basic process is:

1. Connect your WhatsApp Business number to REVE Chat.
2. Create a WhatsApp message template and submit it for Meta’s approval.
3. Select contacts or an audience segment from your REVE Chat Contact section.
4. Choose your campaign message template.
5. Send the campaign immediately or schedule it for later.
6. Review the campaign report to check message delivery and failures.

Important Note: WhatsApp campaigns must use templates approved by Meta. You cannot send a new, unapproved marketing message directly from the campaign creation page.

Next Steps: 

👉 Learn how to broadcast a WhatsApp Campaign in REVE Chat.

👉 Learn how to create a WhatsApp Campaign Template in REVE Chat.

👉 Learn how to create an audience segment in REVE Chat.

Frequently Asked Questions

Do I need a Meta business account to use WhatsApp Campaigns in REVE Chat?

Yes. You need an eligible WhatsApp Business number connected through a Meta business portfolio and WhatsApp Business Account. The connected number is used as the sender for your campaigns.

Is a WhatsApp campaign the same as a WhatsApp group?

No. A campaign sends the message separately to each recipient. Customers cannot see the other people included in the campaign.

Do customers need to save my WhatsApp number?

Campaign delivery through the WhatsApp Business Platform does not depend on using a traditional WhatsApp group or manually sending from a phone. However, the recipient must have a valid WhatsApp account, and your business must have permission to message them.

Can I send a campaign to any contact?

No. You should send campaigns only to customers who have agreed to receive messages from your business. Sending unsolicited messages may result in complaints, reduced message quality, or restrictions on your WhatsApp Business Account.

Can customers reply to a campaign message?

Yes. Customers can reply through WhatsApp, allowing your team to continue the conversation and provide further assistance.

Can I use different WhatsApp numbers for different campaigns?

You can select from WhatsApp Business numbers that are properly integrated and available in your REVE Chat account. Templates may be associated with a particular WhatsApp account, so make sure you select the correct number and template.

What happens when a message cannot be delivered?

The campaign details can show the message status and available failure reason. Review the report to identify invalid numbers, account restrictions, template issues, or other delivery problems.